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Call Us Today: 303-657-4761 | MON-THURS: 10-6 / FRI: 10-7 / SAT: 9-5 / SUN: CLOSED

Consumer Choice

  • Sale Sale

    Alisdair Youth Bed

    $460.55 - $497.55
    $460.55 - $497.55
    $497.55
    $354.27 - $382.73
    $354.27 - $382.73
    $382.73
    3D Available

    This twin sleigh bed is the epitome of traditional decor. Its Louis Philippe-style moulding dates back to the mid-19th century, when furnishings we...

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  • Sale Sale

    Anarasia Bed

    $534.52 - $603.43
    $534.52 - $603.43
    $534.52
    $411.17 - $464.18
    $411.17 - $464.18
    $411.17
    3D Available

    This queen sleigh bed's crisp cottage white gives traditional Louis Philippe profiling a delightful style awakening. The look is timeless. The feel...

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  • Sale Sale

    Baystorm Youth Bed

    $563.08
    $563.08 - $563.08
    $563.08
    $433.14
    $433.14 - $433.14
    $433.14
    3D Available

    Rest in the casually cool style of this twin panel bed. Its driftwood and smoky finish gives this bed an easy-going vibe that's perfect for creatin...

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  • Sale Sale

    Belachime Bed

    $284.06 - $563.08
    $284.06 - $563.08
    $354.67
    $218.51 - $433.14
    $218.51 - $433.14
    $272.82
    3D Available

    With its clean-lined look and modern attitude, this queen panel bed is a fresh style awakening. A warm charcoal hue over replicated oak grain easil...

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  • Sale Sale

    Cambeck Bed

    $534.52 - $885.83
    $534.52 - $885.83
    $603.46
    $411.17 - $681.41
    $411.17 - $681.41
    $464.20
    3D Available

    What a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this queen panel bed makes itself at home. The wispy wh...

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  • Sale Sale

    Cambeck Bed with 2 Storage Drawers

    $813.57 - $1,398.50
    $813.57 - $1,398.50
    $1,124.53
    $625.82 - $1,075.77
    $625.82 - $1,075.77
    $865.02
    3D Available

    What a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this queen panel storage bed makes itself at home. The ...

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  • Sale Sale

    Cambeck Bed with 4 Storage Drawers

    $1,368.20 - $1,754.86
    $1,368.20 - $1,754.86
    $1,480.90
    $1,052.46 - $1,349.89
    $1,052.46 - $1,349.89
    $1,139.15
    3D Available

    What a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this queen panel storage bed makes itself at home. The ...

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  • Sale Sale

    Cambeck Youth Bed with 2 Storage Drawers

    $1,087.55
    $1,087.55 - $1,087.55
    $1,087.55
    $836.58
    $836.58 - $836.58
    $836.58
    3D Available

    What a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this full panel storage bed makes itself at home. The w...

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  • Sale Sale

    Derekson Youth Bed

    $534.52
    $534.52 - $534.52
    $534.52
    $411.17
    $411.17 - $411.17
    $411.17
    3D Available

    Modern yet hefty. This full panel bed makes an urban eclectic statement. Seasoned raw wood look merges with the clean lined design we love today. M...

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  • Sale Sale

    Derekson Youth Bed with 6 Storage Drawers

    $1,395.10
    $1,395.10 - $1,395.10
    $1,395.10
    $1,073.15
    $1,073.15 - $1,073.15
    $1,073.15
    3D Available

    Modern yet hefty. This full panel bed with storage makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design...

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  • Sale Sale

    Drystan Youth Bed

    $603.46
    $603.46 - $603.46
    $603.46
    $464.20
    $464.20 - $464.20
    $464.20
    3D Available

    When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this full bookcase bed. A refined take ...

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  • Sale Sale

    Drystan Youth Bed with 2 Storage Drawers

    $1,087.55
    $1,087.55 - $1,087.55
    $1,087.55
    $836.58
    $836.58 - $836.58
    $836.58
    3D Available

    When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this full bookcase bed with storage. A ...

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  • Sale Sale

    Frandern Loft Bed

    $1,122.80 - $1,479.13
    $1,122.80 - $1,479.13
    $1,122.80
    $863.69 - $1,137.79
    $863.69 - $1,137.79
    $863.69
    3D Available

    Cool, casual style is for all ages. With this twin over twin loft bed, they get the function they need plus the refined design you love. Approachab...

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  • Sale Sale

    Frandern Loft Bed with Bookcase and Drawer Storage

    $1,753.10
    $1,753.10 - $1,753.10
    $1,753.10
    $1,348.54
    $1,348.54 - $1,348.54
    $1,348.54
    3D Available

    Cool, casual style is for all ages. With this twin loft bed with drawer storage, they get the function they need plus with the refined design you l...

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  • Sale Sale

    Frandern Loft Bed with Bookcase Storage

    $1,403.49 - $1,684.19
    $1,403.49 - $1,684.19
    $1,403.49
    $1,079.61 - $1,295.53
    $1,079.61 - $1,295.53
    $1,079.61
    3D Available

    Cool, casual style is for all ages. With this twin loft bed with bookcase storage, they get the function they need plus the refined design you love...

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  • Sale Sale

    Frandern Loft Bed with Drawer Storage

    $1,472.41 - $1,822.02
    $1,472.41 - $1,822.02
    $1,472.41
    $1,132.62 - $1,401.55
    $1,132.62 - $1,401.55
    $1,132.62
    3D Available

    Cool, casual style is for all ages. With this twin loft bed with drawer storage, they get the function they need plus the refined design you love. ...

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  • Sale Sale

    Robbinsdale Bedroom Set

    $3,128.07 - $5,420.81
    $3,128.07 - $5,420.81
    $3,734.86
    $2,406.21 - $4,169.85
    $2,406.21 - $4,169.85
    $2,872.97

    Elegant, timeless furnishings take your bedroom to the next level. Nothing does that better than this bedroom package. The antiqued white finish wi...

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  • Sale Sale

    Trinell Bookcase Bed

    $946.32
    $946.32 - $946.32
    $946.32
    $727.94
    $727.94 - $727.94
    $727.94

    Whether she loves horses or he's a cowboy at heart, this full bookcase bed matches their authenticity. Its rustic finish, plank-style details and n...

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Consumer Choice — Frequently Asked Questions

What consumer choice brands does Icon Sales (CO)* carry?

Our Consumer Choice selection includes Ashley Furniture, chosen for a balance of quality, comfort, and value. Browse the collection to compare styles and finishes side by side.

What bed styles are available?

This collection includes Sleigh Bed, Panel Bed, Bookcase Bed, Bunk/Loft Bed styles. The style sets the look — and storage beds add drawers underneath — so pick what fits your room and your storage needs.

How much storage does it offer?

Storage varies by piece. Drawer counts include 2, 4, 6. Check a product's details for its exact layout.

How do I choose the right consumer choice?

Measure where the consumer choice will go, then check your doorways, hallways, and stairwells to be sure it will fit inside. Think about how it will be used and by whom — homes with kids or pets do best with durable, easy-clean materials — and match the color, finish, and scale to what you already own. Want a second opinion? Just contact us.

Do you deliver consumer choice items?

Yes. We deliver throughout our local service area and, in most cases, will bring your consumer choice inside and place it where you want it. See our shipping & delivery policy for timelines, or contact us for a quote and an estimated delivery window.

Can I finance a consumer choice?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans. Ask us about prequalifying so you can shop with a budget in mind.

Does my consumer choice come with a warranty?

Most pieces are covered by the manufacturer's warranty, which typically protects against defects in materials and workmanship for a period that varies by brand and product. Keep your order confirmation as proof of purchase, and contact us if you ever need to file a claim — we'll help you work with the manufacturer.

What if my consumer choice arrives damaged?

Inspect it at delivery, and if anything isn't right, note it on the paperwork, snap a few photos, and contact us immediately. We'll coordinate a repair, replacement part, or return under our return policy.

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