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Call Us Today: 303-657-4761 | MON-THURS: 10-6 / FRI: 10-7 / SAT: 9-5 / SUN: CLOSED

Consumer Choice

  • Limited Edition PT Mattress image
    Sale Sale

    Limited Edition PT Mattress

    $794.81 - $1,381.52
    $794.81 - $1,381.52
    $1,381.52
    $611.39 - $1,062.71
    $611.39 - $1,062.71
    $1,062.71

    Luxury comfort leads to luxury rest. Wake up refreshed and ready to take on the day with this pillow top California king mattress. Packed inside ar...

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  • Lodanna Bed image
    Sale Sale

    Lodanna Bed

    $820.29 - $1,240.49
    $820.29 - $1,240.49
    $1,065.69
    $630.99 - $954.22
    $630.99 - $954.22
    $819.76
    3D Available

    Reminiscent of Hollywood glamour of yesteryear, this king panel bed interprets luxury in a decidedly modern way. Sumptuous details include button-t...

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  • Lodanna Bed with 2 Storage Drawers image
    Sale Sale

    Lodanna Bed with 2 Storage Drawers

    $1,030.39 - $1,450.59
    $1,030.39 - $1,450.59
    $1,450.59
    $792.61 - $1,115.84
    $792.61 - $1,115.84
    $1,115.84
    3D Available

    Reminiscent of Hollywood glamour of yesteryear, this king panel bed with storage interprets luxury in a decidedly modern way. Sumptuous details inc...

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  • Realyn Bed image
    Sale Sale

    Realyn Bed

    $761.44 - $2,094.34
    $761.44 - $2,094.34
    $2,094.34
    $585.72 - $1,611.03
    $585.72 - $1,611.03
    $1,611.03
    3D Available

    Elevating the art of traditional cottage styling, this California king upholstered sleigh bed is your dream bedroom retreat realized. A curvaceous ...

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  • Sale Sale

    Realyn Bedroom Set

    $2,286.00 - $5,405.60
    $2,286.00 - $5,405.60
    $3,244.07
    $1,758.46 - $4,158.15
    $1,758.46 - $4,158.15
    $2,495.44

    Elevating the art of traditional cottage styling, this beautiful bed with dresser and mirror is your dream bedroom retreat realized. Affording curv...

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  • Sale Sale

    Robbinsdale Bedroom Set

    $3,128.07 - $5,420.81
    $3,128.07 - $5,420.81
    $3,734.86
    $2,406.21 - $4,169.85
    $2,406.21 - $4,169.85
    $2,872.97

    Elegant, timeless furnishings take your bedroom to the next level. Nothing does that better than this bedroom package. The antiqued white finish wi...

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  • Robbinsdale Sleigh Storage Bed image
    Sale Sale

    Robbinsdale Sleigh Storage Bed

    $1,033.73 - $1,221.99
    $1,033.73 - $1,221.99
    $1,221.99
    $795.18 - $939.99
    $795.18 - $939.99
    $939.99

    Elegant, timeless furnishings take your bedroom to the next level. Nothing does that better than this full sleigh bed with storage footboard. The a...

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  • Trinell Bed with 1 Large Storage Drawer image
    Sale Sale

    Trinell Bed with 1 Large Storage Drawer

    $1,023.66 - $1,158.12
    $1,023.66 - $1,158.12
    $1,158.12
    $787.43 - $890.86
    $787.43 - $890.86
    $890.86

    If you love country living, this full panel bed with storage matches your authenticity. Its rustic finish, plank-style details and nailhead trim pa...

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  • Trinell Bed with 2 Sided Storage image
    Sale Sale

    Trinell Bed with 2 Sided Storage

    $1,848.98
    $1,848.98 - $1,848.98
    $1,848.98
    $1,422.29
    $1,422.29 - $1,422.29
    $1,422.29

    Whether she loves horses or he's a cowboy at heart, this full bookcase bed with two-sided storage matches their authenticity. Its rustic finish, pl...

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  • Trinell Bed with 2 Storage Drawers image
    Sale Sale

    Trinell Bed with 2 Storage Drawers

    $1,117.78
    $1,117.78 - $1,117.78
    $1,117.78
    $859.83
    $859.83 - $859.83
    $859.83

    Whether she loves horses or he's a cowboy at heart, this full bookcase bed with under bed storage matches their authenticity. Its rustic finish, pl...

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  • Sale Sale

    Trinell Bedroom Set

    $1,699.36 - $2,801.99
    $1,699.36 - $2,801.99
    $1,835.50
    $1,307.20 - $2,155.38
    $1,307.20 - $2,155.38
    $1,411.92

    Bring home a sense of authenticity with this bedroom set. Earthy yet clean, these pieces create an aesthetic that can only be described as both rus...

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  • Sale Sale

    Trinell Bookcase Bed

    $946.32
    $946.32 - $946.32
    $946.32
    $727.94
    $727.94 - $727.94
    $727.94

    Whether she loves horses or he's a cowboy at heart, this full bookcase bed matches their authenticity. Its rustic finish, plank-style details and n...

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  • Trinell Youth Bed image
    Sale Sale

    Trinell Youth Bed

    $579.92 - $677.38
    $579.92 - $677.38
    $677.38
    $446.09 - $521.06
    $446.09 - $521.06
    $521.06

    Whether she loves horses or he's a cowboy at heart, this full panel bed matches their authentic sense of style. Its rustic finish, plank details an...

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  • Trinell Youth Bed with 2 Storage Drawers image
    Sale Sale

    Trinell Youth Bed with 2 Storage Drawers

    $983.32 - $1,386.72
    $983.32 - $1,386.72
    $983.32
    $756.40 - $1,066.71
    $756.40 - $1,066.71
    $756.40

    Whether she loves horses or he's a cowboy at heart, this twin panel bed with under bed storage matches their authenticity. Its rustic finish, plank...

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  • Willowton Bed image
    Sale Sale

    Willowton Bed

    $463.93 - $1,272.41
    $463.93 - $1,272.41
    $964.82
    $356.87 - $978.78
    $356.87 - $978.78
    $742.17
    3D Available

    The ultimate look for a beach cottage or shabby chic inspired retreat, this California king panel bed carries you away to a dreamy time and place. ...

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  • Willowton Bed with 2 Storage Drawers image
    Sale Sale

    Willowton Bed with 2 Storage Drawers

    $863.95 - $1,035.41
    $863.95 - $1,035.41
    $863.95
    $664.58 - $796.47
    $664.58 - $796.47
    $664.58

    This twin panel bed with storage is the ultimate statement piece for a coastal cottage or shabby chic inspired retreat. Its whitewash finish is won...

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  • Sale Sale

    Willowton Bedroom Set

    $835.38 - $2,865.85
    $835.38 - $2,865.85
    $1,420.34
    $642.60 - $2,204.50
    $642.60 - $2,204.50
    $1,092.57

    The ultimate look for a beach cottage or shabby chic inspired retreat, this bedroom set carries you away to a dreamy time and place. Its whitewash ...

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  • Wynnlow Crossbuck Bed image
    Sale Sale

    Wynnlow Crossbuck Bed

    $425.26 - $917.77
    $425.26 - $917.77
    $707.64
    $327.12 - $705.98
    $327.12 - $705.98
    $544.34
    3D Available

    This queen crossbuck panel bed is sure to win your heart with its daring designer take on modern rustic. The bed’s crisp, clean and minimalist-chic...

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Consumer Choice — Frequently Asked Questions

What consumer choice brands does Icon Sales (CO)* carry?

Our Consumer Choice selection includes Ashley Furniture, chosen for a balance of quality, comfort, and value. Browse the collection to compare styles and finishes side by side.

What bed styles are available?

This collection includes Panel Bed, Day Bed, Sleigh Bed, Bookcase Bed, Poster Bed styles. The style sets the look — and storage beds add drawers underneath — so pick what fits your room and your storage needs.

How many people can it seat?

You'll find pieces that seat 0 in this collection. Check a product's details for its exact dimensions and configuration.

How much storage does it offer?

Storage varies by piece. Drawer counts include 1, 2. Check a product's details for its exact layout.

How do I choose the right consumer choice?

Measure where the consumer choice will go, then check your doorways, hallways, and stairwells to be sure it will fit inside. Think about how it will be used and by whom — homes with kids or pets do best with durable, easy-clean materials — and match the color, finish, and scale to what you already own. Want a second opinion? Just contact us.

Do you deliver consumer choice items?

Yes. We deliver throughout our local service area and, in most cases, will bring your consumer choice inside and place it where you want it. See our shipping & delivery policy for timelines, or contact us for a quote and an estimated delivery window.

Can I finance a consumer choice?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans. Ask us about prequalifying so you can shop with a budget in mind.

Does my consumer choice come with a warranty?

Most pieces are covered by the manufacturer's warranty, which typically protects against defects in materials and workmanship for a period that varies by brand and product. Keep your order confirmation as proof of purchase, and contact us if you ever need to file a claim — we'll help you work with the manufacturer.

What if my consumer choice arrives damaged?

Inspect it at delivery, and if anything isn't right, note it on the paperwork, snap a few photos, and contact us immediately. We'll coordinate a repair, replacement part, or return under our return policy.

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