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Call Us Today: 303-657-4761 | MON-THURS: 10-6 / FRI: 10-7 / SAT: 9-5 / SUN: CLOSED
Call Us Today: 303-657-4761 | MON-THURS: 10-6 / FRI: 10-7 / SAT: 9-5 / SUN: CLOSED

Consumer Choice

  • Derekson Bed with 4 Storage Drawers image
    Sale Sale

    Derekson Bed with 4 Storage Drawers

    $1,208.52 - $1,369.88
    $1,208.52 - $1,369.88
    $1,369.88
    $929.63 - $1,053.75
    $929.63 - $1,053.75
    $1,053.75
    3D Available

    Modern yet hefty. This king panel bed with storage makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design...

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  • Derekson Bed with 6 Storage Drawers image
    Sale Sale

    Derekson Bed with 6 Storage Drawers

    $1,411.89 - $1,573.25
    $1,411.89 - $1,573.25
    $1,573.25
    $1,086.07 - $1,210.19
    $1,086.07 - $1,210.19
    $1,210.19
    3D Available

    Modern yet hefty. This king panel bed with storage makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design...

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  • Sale Sale

    Derekson Bedroom Mirror

    $126.06
    $126.06 - $126.06
    $126.06
    $96.97
    $96.97 - $96.97
    $96.97
    3D Available

    Modern yet hefty. This mirror makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love today. A mut...

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  • Sale Sale

    Derekson Chest of Drawers

    $584.94
    $584.94 - $584.94
    $584.94
    $449.95
    $449.95 - $449.95
    $449.95
    3D Available

    Modern yet hefty. This chest of drawers makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love to...

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  • Sale Sale

    Derekson Dresser

    $584.94
    $584.94 - $584.94
    $584.94
    $449.95
    $449.95 - $449.95
    $449.95
    3D Available

    Modern yet hefty. This dresser makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love today. A mu...

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  • Sale Sale

    Derekson Dresser and Mirror

    $711.00
    $711.00 - $711.00
    $711.00
    $546.92
    $546.92 - $546.92
    $546.92
    3D Available

    Modern yet hefty. This dresser and mirror set makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we l...

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  • Sale Sale

    Derekson Nightstand

    $354.67
    $354.67 - $354.67
    $354.67
    $272.82
    $272.82 - $272.82
    $272.82
    3D Available

    Modern yet hefty. This nightstand makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love today. A...

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  • Derekson Panel Headboard image
    Sale Sale

    Derekson Panel Headboard

    $280.70 - $349.61
    $280.70 - $349.61
    $280.70
    $215.92 - $268.93
    $215.92 - $268.93
    $215.92

    When you want a bedroom that makes a bold statement, this headboard is for you. Its rustic butcher block finish is tastefully rough-hewn, with appe...

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  • Sale Sale

    Derekson Youth Bed

    $534.52
    $534.52 - $534.52
    $534.52
    $411.17
    $411.17 - $411.17
    $411.17
    3D Available

    Modern yet hefty. This full panel bed makes an urban eclectic statement. Seasoned raw wood look merges with the clean lined design we love today. M...

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  • Sale Sale

    Derekson Youth Bed with 6 Storage Drawers

    $1,395.10
    $1,395.10 - $1,395.10
    $1,395.10
    $1,073.15
    $1,073.15 - $1,073.15
    $1,073.15
    3D Available

    Modern yet hefty. This full panel bed with storage makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design...

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  • Derekson Youth Panel Headboard image
    Sale Sale

    Derekson Youth Panel Headboard

    $210.11 - $280.70
    $210.11 - $280.70
    $210.11
    $161.62 - $215.92
    $161.62 - $215.92
    $161.62

    When you want a bedroom that makes a bold statement, this headboard is for you. Its rustic butcher block finish is tastefully rough-hewn, with appe...

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  • Sale Sale

    Double Deal Reclining Sectional

    $5,569.72 - $8,035.92
    $5,569.72 - $8,035.92
    $5,569.72
    $4,284.40 - $6,181.48
    $4,284.40 - $6,181.48
    $4,284.40

    This power reclining sectional is the perfect combination of sleek style and thoughtful functionality. Engineered for comfort and convenience, it o...

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  • Drystan Bed image
    Sale Sale

    Drystan Bed

    $534.52 - $885.83
    $534.52 - $885.83
    $603.46
    $411.17 - $681.41
    $411.17 - $681.41
    $464.20
    3D Available

    When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this queen panel bed. A refined take on...

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  • Drystan Bed with 2 Storage Drawers image
    Sale Sale

    Drystan Bed with 2 Storage Drawers

    $813.57 - $1,398.50
    $813.57 - $1,398.50
    $998.44
    $625.82 - $1,075.77
    $625.82 - $1,075.77
    $768.03
    3D Available

    When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this twin panel bed with storage. A ref...

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  • Drystan Bed with 4 Storage Drawers image
    Sale Sale

    Drystan Bed with 4 Storage Drawers

    $1,368.20 - $1,754.86
    $1,368.20 - $1,754.86
    $1,457.31
    $1,052.46 - $1,349.89
    $1,052.46 - $1,349.89
    $1,121.01
    3D Available

    When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this full bookcase bed with storage. A ...

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  • Sale Sale

    Drystan Bedroom Mirror

    $109.27
    $109.27 - $109.27
    $109.27
    $84.05
    $84.05 - $84.05
    $84.05
    3D Available

    When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this mirror. A refined take on barn boa...

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  • Sale Sale

    Drystan Chest of Drawers

    $532.84
    $532.84 - $532.84
    $532.84
    $409.88
    $409.88 - $409.88
    $409.88
    3D Available

    When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this bedroom chest. A refined take on b...

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  • Sale Sale

    Drystan Dresser

    $566.46
    $566.46 - $566.46
    $566.46
    $435.74
    $435.74 - $435.74
    $435.74
    3D Available

    When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this bedroom dresser. A refined take on...

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  • Sale Sale

    Drystan Dresser and Mirror

    $675.73
    $675.73 - $675.73
    $675.73
    $519.79
    $519.79 - $519.79
    $519.79
    3D Available

    When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this dresser and mirror set. A refined ...

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  • Sale Sale

    Drystan Narrow Chest

    $532.84
    $532.84 - $532.84
    $532.84
    $409.88
    $409.88 - $409.88
    $409.88
    3D Available

    When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this narrow bedroom chest. A refined ta...

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  • Sale Sale

    Drystan Nightstand

    $371.46
    $371.46 - $371.46
    $371.46
    $285.74
    $285.74 - $285.74
    $285.74
    3D Available

    When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this bedroom nightstand. A refined take...

    View full details
  • Sale Sale

    Drystan Youth Bed

    $603.46
    $603.46 - $603.46
    $603.46
    $464.20
    $464.20 - $464.20
    $464.20
    3D Available

    When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this full bookcase bed. A refined take ...

    View full details
  • Sale Sale

    Drystan Youth Bed with 2 Storage Drawers

    $1,087.55
    $1,087.55 - $1,087.55
    $1,087.55
    $836.58
    $836.58 - $836.58
    $836.58
    3D Available

    When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this full bookcase bed with storage. A ...

    View full details
  • Sale Sale

    Elbrim Bedroom Mirror

    $109.27
    $109.27 - $109.27
    $109.27
    $84.05
    $84.05 - $84.05
    $84.05
    3D Available

    Casually cool style and clean lines go hand in hand with this bedroom mirror. A weathered brown finish over replicated oak grain creates an easygoi...

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Consumer Choice — Frequently Asked Questions

What consumer choice brands does Icon Sales (CO)* carry?

Our Consumer Choice selection includes Ashley Furniture, chosen for a balance of quality, comfort, and value. Browse the collection to compare styles and finishes side by side.

What bed styles are available?

This collection includes Panel Bed, Bookcase Bed styles. The style sets the look — and storage beds add drawers underneath — so pick what fits your room and your storage needs.

How many people can it seat?

You'll find pieces that seat 0 in this collection. Check a product's details for its exact dimensions and configuration.

How much storage does it offer?

Storage varies by piece. Drawer counts include 2, 4, 5, 6. Check a product's details for its exact layout.

How do I choose the right consumer choice?

Measure where the consumer choice will go, then check your doorways, hallways, and stairwells to be sure it will fit inside. Think about how it will be used and by whom — homes with kids or pets do best with durable, easy-clean materials — and match the color, finish, and scale to what you already own. Want a second opinion? Just contact us.

Do you deliver consumer choice items?

Yes. We deliver throughout our local service area and, in most cases, will bring your consumer choice inside and place it where you want it. See our shipping & delivery policy for timelines, or contact us for a quote and an estimated delivery window.

Can I finance a consumer choice?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans. Ask us about prequalifying so you can shop with a budget in mind.

Does my consumer choice come with a warranty?

Most pieces are covered by the manufacturer's warranty, which typically protects against defects in materials and workmanship for a period that varies by brand and product. Keep your order confirmation as proof of purchase, and contact us if you ever need to file a claim — we'll help you work with the manufacturer.

What if my consumer choice arrives damaged?

Inspect it at delivery, and if anything isn't right, note it on the paperwork, snap a few photos, and contact us immediately. We'll coordinate a repair, replacement part, or return under our return policy.

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