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Call Us Today: 303-657-4761 | MON-THURS: 10-6 / FRI: 10-7 / SAT: 9-5 / SUN: CLOSED

Consumer Choice

  • Winter Arc Lamp image
    Sale Sale

    Winter Arc Lamp

    $471.34
    $471.34 - $471.34
    $471.34
    $362.57
    $362.57 - $362.57
    $362.57

    Have a ball bringing highly contemporary style to a space with this 5-light floor lamp. Crystal-like acrylic balls spread light in such an illumina...

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  • Sale Sale

    Woodanville Dining Chair Set

    $309.27
    $309.27 - $309.27
    $309.27
    $237.90
    $237.90 - $237.90
    $237.90

    Turn your eat-in kitchen or dining space into a cottage-chic retreat with this dining room side chair. Two-tone finish serves up a double helping o...

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  • Woodanville Dining Drop Leaf Table image
    Sale Sale

    Woodanville Dining Drop Leaf Table

    $233.65
    $233.65 - $233.65
    $233.65
    $179.73
    $179.73 - $179.73
    $179.73
    3D Available

    Turn your eat-in kitchen or dining space into a cottage-chic retreat with this round drop leaf table. Two-tone finish serves up a double helping of...

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  • Sale Sale

    Woodanville Dining Set

    $542.92 - $852.18
    $542.92 - $852.18
    $852.18
    $417.63 - $655.52
    $417.63 - $655.52
    $655.52

    Turn your eat-in kitchen or dining space into a cottage-chic retreat with this round dining table set. Two-tone finish serves up a double helping o...

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  • Wynnlow 4-Piece Entertainment Center image
    Sale Sale

    Wynnlow 4-Piece Entertainment Center

    $829.73 - $1,590.10
    $829.73 - $1,590.10
    $1,590.10
    $638.25 - $1,223.15
    $638.25 - $1,223.15
    $1,223.15

    This entertainment center is sure to win your heart with its daring designer take on modern rustic. Its crisp, clean and minimalist-chic profile is...

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  • Wynnlow 4-Piece Entertainment Center with Electric Fireplace image
    Sale Sale

    Wynnlow 4-Piece Entertainment Center with Electric Fireplace

    $1,391.14 - $2,151.51
    $1,391.14 - $2,151.51
    $2,151.51
    $1,070.11 - $1,655.01
    $1,070.11 - $1,655.01
    $1,655.01

    This entertainment center is sure to win your heart with its daring designer take on modern rustic. Its crisp, clean and minimalist-chic profile is...

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  • Wynnlow 63" TV Stand image
    Sale Sale

    Wynnlow 63" TV Stand

    $563.08
    $563.08 - $563.08
    $563.08
    $433.14
    $433.14 - $433.14
    $433.14

    This TV stand with fireplace option is sure to win your heart with its daring designer take on modern rustic. The stand’s crisp, clean and minimali...

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  • Wynnlow 63" TV Stand with Electric Fireplace image
    Sale Sale

    Wynnlow 63" TV Stand with Electric Fireplace

    $1,087.53 - $1,124.50
    $1,087.53 - $1,124.50
    $1,124.50
    $836.56 - $865.00
    $836.56 - $865.00
    $865.00

    This TV stand with fireplace insert is sure to win your heart with its daring designer take on modern rustic. The stand’s crisp, clean and minimali...

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  • Sale Sale

    Wynnlow Bed

    $529.49 - $1,131.22
    $529.49 - $1,131.22
    $1,131.22
    $407.30 - $870.17
    $407.30 - $870.17
    $870.17
    3D Available

    This king upholstered poster bed is sure to win your heart with its daring designer take on modern rustic. The bed’s crisp, clean and minimalist-ch...

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  • Sale Sale

    Wynnlow Bedroom Set

    $1,240.51 - $2,585.17
    $1,240.51 - $2,585.17
    $1,240.51
    $954.24 - $1,988.59
    $954.24 - $1,988.59
    $954.24

    This bedroom package is sure to win your heart with its daring designer take on modern rustic. The bed, mirror and dresser’s crisp, clean and minim...

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  • Wynnlow Chest of Drawers image
    Sale Sale

    Wynnlow Chest of Drawers

    $601.76
    $601.76 - $601.76
    $601.76
    $462.89
    $462.89 - $462.89
    $462.89
    3D Available

    This chest of drawers is sure to win your heart with its daring designer take on modern rustic. The bedroom chest’s crisp, clean and minimalist-chi...

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  • Wynnlow Crossbuck Bed image
    Sale Sale

    Wynnlow Crossbuck Bed

    $425.26 - $917.77
    $425.26 - $917.77
    $707.64
    $327.12 - $705.98
    $327.12 - $705.98
    $544.34
    3D Available

    This queen crossbuck panel bed is sure to win your heart with its daring designer take on modern rustic. The bed’s crisp, clean and minimalist-chic...

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  • Wynnlow Dresser image
    Sale Sale

    Wynnlow Dresser

    $601.76
    $601.76 - $601.76
    $601.76
    $462.89
    $462.89 - $462.89
    $462.89
    3D Available

    This dresser is sure to win your heart with its daring, designer take on modern rustic style. The dresser’s crisp, clean and minimalist-chic profil...

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  • Wynnlow Dresser and Mirror image
    Sale Sale

    Wynnlow Dresser and Mirror

    $711.02
    $711.02 - $711.02
    $711.02
    $546.94
    $546.94 - $546.94
    $546.94
    3D Available

    This dresser and mirror set is sure to win your heart with its daring designer take on modern rustic. The dresser and mirror's crisp, clean and min...

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  • Wynnlow Nightstand image
    Sale Sale

    Wynnlow Nightstand

    $371.46
    $371.46 - $371.46
    $371.46
    $285.74
    $285.74 - $285.74
    $285.74
    3D Available

    This nightstand is sure to win your heart with its daring designer take on modern rustic. The nightstand’s crisp, clean and minimalist-chic profile...

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  • Wynnlow TV Stand with Electric Fireplace image
    Sale Sale

    Wynnlow TV Stand with Electric Fireplace

    $885.86
    $885.86 - $885.86
    $885.86
    $681.43
    $681.43 - $681.43
    $681.43

    This TV stand with LED fireplace insert is sure to win your heart with its daring designer take on country living. Its crisp, clean and minimalist-...

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  • Wystfield Chairside End Table image
    Sale Sale

    Wystfield Chairside End Table

    $282.95
    $282.95 - $282.95
    $282.95
    $217.65
    $217.65 - $217.65
    $217.65

    Double take. Sporting a two-tone finish that pairs a distressed vintage white with aged natural pine color, this chairside end table elevates the a...

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  • Wystfield Coffee Table image
    Sale Sale

    Wystfield Coffee Table

    $724.50
    $724.50 - $724.50
    $724.50
    $557.31
    $557.31 - $557.31
    $557.31

    Double take. Sporting a two-tone finish, dual-sided lid design and expansive storage space, this square coffee table takes the art of rustic farmho...

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  • Wystfield End Table image
    Sale Sale

    Wystfield End Table

    $421.30
    $421.30 - $421.30
    $421.30
    $324.08
    $324.08 - $324.08
    $324.08

    Double take. Sporting a two-tone finish that pairs a distressed vintage white with aged natural pine color, this end table elevates the art of rust...

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  • Sale Sale

    Wystfield End Table Set

    $565.89
    $565.89 - $565.89
    $565.89
    $435.30
    $435.30 - $435.30
    $435.30

    Double take. Sporting a two-tone finish that pairs a distressed vintage white with aged natural pine color, this 2-piece chairside end table set el...

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  • Sale Sale

    Wystfield Occasional Table Set

    $1,290.39 - $1,567.10
    $1,290.39 - $1,567.10
    $1,290.39
    $992.61 - $1,205.46
    $992.61 - $1,205.46
    $992.61

    Double take. Sporting a two-tone finish, dual-sided lid design and expansive storage space, this occasional table set takes the art of rustic farmh...

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  • Sale Sale

    Wystfield Table Set

    $1,007.45 - $1,145.79
    $1,007.45 - $1,145.79
    $1,145.79
    $774.96 - $881.38
    $774.96 - $881.38
    $881.38

    Double take. Sporting a two-tone finish that pairs a distressed vintage white with aged natural pine color, this occasional table set elevates the ...

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  • Sale Sale

    Zuraleus Bed

    $593.33 - $1,094.26
    $593.33 - $1,094.26
    $593.33
    $456.41 - $841.74
    $456.41 - $841.74
    $456.41
    3D Available

    If glitz and glam are your jam, you're gonna love this upholstered panel bed. Specifications▶ Specifications Details Brand Name Signature Design ...

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  • Sale Sale

    Zuraleus Bedroom Mirror

    $280.70
    $280.70 - $280.70
    $280.70
    $215.92
    $215.92 - $215.92
    $215.92
    3D Available

    If glitz and glam are your jam, you’re gonna love this bedroom mirror. Gleaming glitter and dazzling chrome-tone touches wow against a sophisticate...

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Consumer Choice — Frequently Asked Questions

What consumer choice brands does Icon Sales (CO)* carry?

Our Consumer Choice selection includes Ashley Furniture, chosen for a balance of quality, comfort, and value. Browse the collection to compare styles and finishes side by side.

What bed styles are available?

This collection includes Panel Bed, Poster Bed styles. The style sets the look — and storage beds add drawers underneath — so pick what fits your room and your storage needs.

How many people can it seat?

You'll find pieces that seat 0 in this collection. Check a product's details for its exact dimensions and configuration.

How much storage does it offer?

Storage varies by piece. Drawer counts include 2, 5, 6. Door counts include 1, 2. Shelf counts include 1, 2. Check a product's details for its exact layout.

What table heights are available?

This collection includes Regular Dining Height options. Height changes the feel of the room and which chairs or stools fit, so choose the one that matches how you'll use it.

How do I choose the right consumer choice?

Measure where the consumer choice will go, then check your doorways, hallways, and stairwells to be sure it will fit inside. Think about how it will be used and by whom — homes with kids or pets do best with durable, easy-clean materials — and match the color, finish, and scale to what you already own. Want a second opinion? Just contact us.

Do you deliver consumer choice items?

Yes. We deliver throughout our local service area and, in most cases, will bring your consumer choice inside and place it where you want it. See our shipping & delivery policy for timelines, or contact us for a quote and an estimated delivery window.

Can I finance a consumer choice?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans. Ask us about prequalifying so you can shop with a budget in mind.

Does my consumer choice come with a warranty?

Most pieces are covered by the manufacturer's warranty, which typically protects against defects in materials and workmanship for a period that varies by brand and product. Keep your order confirmation as proof of purchase, and contact us if you ever need to file a claim — we'll help you work with the manufacturer.

What if my consumer choice arrives damaged?

Inspect it at delivery, and if anything isn't right, note it on the paperwork, snap a few photos, and contact us immediately. We'll coordinate a repair, replacement part, or return under our return policy.

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