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Call Us Today: 303-657-4761 | MON-THURS: 10-6 / FRI: 10-7 / SAT: 9-5 / SUN: CLOSED

Consumer Choice

  • Moriville Dining Chair image
    Sale Sale

    Moriville Dining Chair

    $196.65
    $196.65 - $196.65
    $196.65
    $151.27
    $151.27 - $151.27
    $151.27

    This upholstered dining chair elevates the art of casual rustic style. With a distressed nutmeg finish, antiqued nailhead trim and textured polyest...

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  • Moriville Dining Extension Table image
    Sale Sale

    Moriville Dining Extension Table

    $1,164.85
    $1,164.85 - $1,164.85
    $1,164.85
    $896.04
    $896.04 - $896.04
    $896.04
    3D Available

    This dining room extension table elevates the art of casual rustic style. Clean-lined, farmhouse profile is beautified with a distressed nutmeg fin...

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  • Sale Sale

    Moriville Dining Room Set

    $1,951.46 - $4,129.84
    $1,951.46 - $4,129.84
    $2,185.11
    $1,501.12 - $3,176.80
    $1,501.12 - $3,176.80
    $1,680.85

    This versatile dining room table set elevates the art of casual rustic style. The extension table’s clean-lined, farmhouse profile is beautified wi...

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  • Moriville Dining Server image
    Sale Sale

    Moriville Dining Server

    $1,785.08
    $1,785.08 - $1,785.08
    $1,785.08
    $1,373.14
    $1,373.14 - $1,373.14
    $1,373.14
    3D Available

    This dining room server might be simple at first sight, but a closer look reveals beauty in the details. With the plank-effect cabinet doors and ta...

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  • Navi Living Room Set image
    Sale Sale

    Navi Living Room Set

    $1,830.86 - $2,630.04
    $1,830.86 - $2,630.04
    $1,830.86
    $1,408.35 - $2,023.11
    $1,408.35 - $2,023.11
    $1,408.35

    If you love the cool look of leather but long for the warm feel of fabric, you can take comfort in this 2-piece set with sofa and loveseat. Wrapped...

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  • Naydell 92" TV Stand image
    Sale Sale

    Naydell 92" TV Stand

    $1,317.81
    $1,317.81 - $1,317.81
    $1,317.81
    $1,013.70
    $1,013.70 - $1,013.70
    $1,013.70

    Balancing chic flair with a relaxed sensibility, this extra-large TV stand strikes just the right tone for rustic sophistication. Beautifully clean...

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  • Nerviano Recliner image
    Sale Sale

    Nerviano Recliner

    $581.06
    $581.06 - $581.06
    $581.06
    $446.97
    $446.97 - $446.97
    $446.97

    Indulge in comfort—while saving on space—with this zero wall recliner. This zero wall design means you only need a few inches of room between the b...

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  • Sale Sale

    Newellen Oversized Accent Ottoman

    $451.87
    $451.87 - $451.87
    $451.87
    $347.59
    $347.59 - $347.59
    $347.59

    Why choose between classic comfort and modern design? This oversized accent ottoman welcomes day-to-day relaxation in style. Its dimensional, mensw...

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  • Sale Sale

    Newellen Sectional with Chaise

    $2,504.91
    $2,504.91 - $2,504.91
    $2,504.91
    $1,926.85
    $1,926.85 - $1,926.85
    $1,926.85

    Why choose between classic comfort and modern design? This sectional with chaise welcomes day-to-day relaxation in style. Its dimensional, menswear...

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  • Sale Sale

    Newellen Sectional with Double Chaise

    $2,275.33
    $2,275.33 - $2,275.33
    $2,275.33
    $1,750.25
    $1,750.25 - $1,750.25
    $1,750.25

    Why choose between classic comfort and modern design? This sectional with double chaise welcomes day-to-day relaxation in style. Its dimensional, m...

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  • Sale Sale

    Newellen Sleeper Sectional with Chaise

    $2,989.14
    $2,989.14 - $2,989.14
    $2,989.14
    $2,299.34
    $2,299.34 - $2,299.34
    $2,299.34

    Why choose between classic comfort and modern design? This sleeper sectional with chaise welcomes day-to-day relaxation in style. Its dimensional, ...

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  • Sale Sale

    Next-Gen DuraPella Living Room Set

    $6,942.65 - $9,604.92
    $6,942.65 - $9,604.92
    $6,942.65
    $5,340.50 - $7,388.40
    $5,340.50 - $7,388.40
    $5,340.50

    This sleek, ultra-modern power reclining seating package has it all. With designer style and head-to-toe comfort, it has the upscale look of leathe...

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  • Sale Sale

    Next-Gen DuraPella Living Room Set

    $5,570.88 - $7,888.74
    $5,570.88 - $7,888.74
    $5,570.88
    $4,285.29 - $6,068.26
    $4,285.29 - $6,068.26
    $4,285.29

    It’s time to rethink the way you relax—and time to experience the joys of this seating package. Taking a fashion-forward approach to the art of rel...

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  • Sale Sale

    Next-Gen DuraPella Living Room Set

    $4,441.96 - $4,624.46
    $4,441.96 - $4,624.46
    $4,624.46
    $3,416.89 - $3,557.28
    $3,416.89 - $3,557.28
    $3,557.28

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this seating package, you can m...

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  • Sale Sale

    Next-Gen Durapella Power Lift Recliner

    $1,287.56
    $1,287.56 - $1,287.56
    $1,287.56
    $990.43
    $990.43 - $990.43
    $990.43

    This power lift recliner makes at-home lounging an effortlessly comfortable experience. Indulge in a full recline—its spacious seating area gives y...

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  • Sale Sale

    Next-Gen DuraPella Power Recliner

    $2,662.28
    $2,662.28 - $2,662.28
    $2,662.28
    $2,047.91
    $2,047.91 - $2,047.91
    $2,047.91
    3D Available

    This sleek, ultra-modern power recliner has it all. With designer style and head-to-toe comfort, it has the upscale look of leather at a scaled-dow...

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  • Next-Gen DuraPella Power Recliner image
    Sale Sale

    Next-Gen DuraPella Power Recliner

    $2,317.86
    $2,317.86 - $2,317.86
    $2,317.86
    $1,782.97
    $1,782.97 - $1,782.97
    $1,782.97
    3D Available

    It’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rela...

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  • Sale Sale

    Next-Gen DuraPella Power Recliner

    $1,336.13
    $1,336.13 - $1,336.13
    $1,336.13
    $1,027.79
    $1,027.79 - $1,027.79
    $1,027.79
    3D Available

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power recliner, you can ma...

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  • Sale Sale

    Next-Gen DuraPella Power Recliner

    $1,336.13 - $2,662.28
    $1,336.13 - $2,662.28
    $2,317.86
    $1,027.79 - $2,047.91
    $1,027.79 - $2,047.91
    $1,782.97
    3D Available

    It’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rela...

    View full details
  • Sale Sale

    Next-Gen DuraPella Power Reclining Loveseat with Console

    $2,744.38 - $3,430.27
    $2,744.38 - $3,430.27
    $3,430.27
    $2,111.06 - $2,638.67
    $2,111.06 - $2,638.67
    $2,638.67
    3D Available

    It’s time to rethink the way you relax—and time to experience the joys of this power reclining loveseat. Taking a fashion-forward approach to the a...

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  • Sale Sale

    Next-Gen DuraPella Power Reclining Loveseat with Console

    $2,744.38
    $2,744.38 - $2,744.38
    $2,744.38
    $2,111.06
    $2,111.06 - $2,111.06
    $2,111.06
    3D Available

    It’s time to rethink the way you relax—and time to experience the joys of this power reclining loveseat. Taking a fashion-forward approach to the a...

    View full details
  • Sale Sale

    Next-Gen DuraPella Power Reclining Sectional

    $3,673.97 - $4,843.46
    $3,673.97 - $4,843.46
    $3,673.97
    $2,826.13 - $3,725.74
    $2,826.13 - $3,725.74
    $2,826.13
    3D Available

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional,...

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  • Sale Sale

    Next-Gen DuraPella Power Reclining Sectional Loveseat

    $2,036.42
    $2,036.42 - $2,036.42
    $2,036.42
    $1,566.48
    $1,566.48 - $1,566.48
    $1,566.48

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

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  • Sale Sale

    Next-Gen DuraPella Power Reclining Sectional Loveseat with Console

    $2,405.53
    $2,405.53 - $2,405.53
    $2,405.53
    $1,850.41
    $1,850.41 - $1,850.41
    $1,850.41

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

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Consumer Choice — Frequently Asked Questions

What consumer choice brands does Icon Sales (CO)* carry?

Our Consumer Choice selection includes Ashley Furniture, chosen for a balance of quality, comfort, and value. Browse the collection to compare styles and finishes side by side.

How many people can it seat?

You'll find pieces that seat 0, 0.5, 1, 2 in this collection. Check a product's details for its exact dimensions and configuration.

How much storage does it offer?

Storage varies by piece. Drawer counts include 2. Door counts include 2, 4. Shelf counts include 1. Check a product's details for its exact layout.

How many pieces are included?

Sets in this collection come in 2-piece configurations, so you can decide how much of the room to furnish at once.

What table heights are available?

This collection includes Regular Dining Height options. Height changes the feel of the room and which chairs or stools fit, so choose the one that matches how you'll use it.

How do I choose the right consumer choice?

Measure where the consumer choice will go, then check your doorways, hallways, and stairwells to be sure it will fit inside. Think about how it will be used and by whom — homes with kids or pets do best with durable, easy-clean materials — and match the color, finish, and scale to what you already own. Want a second opinion? Just contact us.

Do you deliver consumer choice items?

Yes. We deliver throughout our local service area and, in most cases, will bring your consumer choice inside and place it where you want it. See our shipping & delivery policy for timelines, or contact us for a quote and an estimated delivery window.

Can I finance a consumer choice?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans. Ask us about prequalifying so you can shop with a budget in mind.

Does my consumer choice come with a warranty?

Most pieces are covered by the manufacturer's warranty, which typically protects against defects in materials and workmanship for a period that varies by brand and product. Keep your order confirmation as proof of purchase, and contact us if you ever need to file a claim — we'll help you work with the manufacturer.

What if my consumer choice arrives damaged?

Inspect it at delivery, and if anything isn't right, note it on the paperwork, snap a few photos, and contact us immediately. We'll coordinate a repair, replacement part, or return under our return policy.

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