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Call Us Today: 303-657-4761 | MON-THURS: 10-6 / FRI: 10-7 / SAT: 9-5 / SUN: CLOSED

Consumer Choice

  • Trinell Youth Bed with 2 Storage Drawers image
    Sale Sale

    Trinell Youth Bed with 2 Storage Drawers

    $983.32 - $1,386.72
    $983.32 - $1,386.72
    $983.32
    $756.40 - $1,066.71
    $756.40 - $1,066.71
    $756.40

    Whether she loves horses or he's a cowboy at heart, this twin panel bed with under bed storage matches their authenticity. Its rustic finish, plank...

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  • Trinell Youth Chest of Drawers image
    Sale Sale

    Trinell Youth Chest of Drawers

    $640.41
    $640.41 - $640.41
    $640.41
    $492.62
    $492.62 - $492.62
    $492.62
    3D Available

    Whether she loves horses or he's a cowboy at heart, this chest of drawers matches their authenticity. Its rustic finish, plank-style details and na...

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  • Trinell Youth Nightstand image
    Sale Sale

    Trinell Youth Nightstand

    $354.67
    $354.67 - $354.67
    $354.67
    $272.82
    $272.82 - $272.82
    $272.82
    3D Available

    Whether she loves horses or he's a cowboy at heart, this nightstand matches their authenticity. Its rustic finish, plank-style details and nailhead...

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  • Willowton Bed image
    Sale Sale

    Willowton Bed

    $463.93 - $1,272.41
    $463.93 - $1,272.41
    $964.82
    $356.87 - $978.78
    $356.87 - $978.78
    $742.17
    3D Available

    The ultimate look for a beach cottage or shabby chic inspired retreat, this California king panel bed carries you away to a dreamy time and place. ...

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  • Willowton Bed with 2 Storage Drawers image
    Sale Sale

    Willowton Bed with 2 Storage Drawers

    $863.95 - $1,035.41
    $863.95 - $1,035.41
    $863.95
    $664.58 - $796.47
    $664.58 - $796.47
    $664.58

    This twin panel bed with storage is the ultimate statement piece for a coastal cottage or shabby chic inspired retreat. Its whitewash finish is won...

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  • Willowton Bedroom Mirror image
    Sale Sale

    Willowton Bedroom Mirror

    $109.27
    $109.27 - $109.27
    $109.27
    $84.05
    $84.05 - $84.05
    $84.05

    This mirror is the ultimate statement piece for a coastal cottage or shabby chic inspired retreat. Its whitewash finish is wonderfully easy on the ...

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  • Willowton Chest of Drawers image
    Sale Sale

    Willowton Chest of Drawers

    $601.76
    $601.76 - $601.76
    $601.76
    $462.89
    $462.89 - $462.89
    $462.89
    3D Available

    This chest of drawers is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. A whitewash finish on the drawers a...

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  • Willowton Dresser image
    Sale Sale

    Willowton Dresser

    $741.27
    $741.27 - $741.27
    $741.27
    $570.21
    $570.21 - $570.21
    $570.21
    3D Available

    This dresser is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. A whitewash finish on the drawers and sides ...

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  • Willowton Dresser and Mirror image
    Sale Sale

    Willowton Dresser and Mirror

    $850.54
    $850.54 - $850.54
    $850.54
    $654.26
    $654.26 - $654.26
    $654.26

    This dresser and mirror set is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. A whitewash finish on the dra...

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  • Willowton Dressing Chest image
    Sale Sale

    Willowton Dressing Chest

    $1,025.34
    $1,025.34 - $1,025.34
    $1,025.34
    $788.72
    $788.72 - $788.72
    $788.72
    3D Available

    This dressing chest is the ultimate statement piece for a coastal cottage or shabby chic inspired retreat. A whitewash finish on the drawers and si...

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  • Willowton Nightstand image
    Sale Sale

    Willowton Nightstand

    $371.46
    $371.46 - $371.46
    $371.46
    $285.74
    $285.74 - $285.74
    $285.74
    3D Available

    This nightstand is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. A whitewash finish on the drawers and sid...

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  • Sale Sale

    Wynnlow Bed

    $529.49 - $1,131.22
    $529.49 - $1,131.22
    $1,131.22
    $407.30 - $870.17
    $407.30 - $870.17
    $870.17
    3D Available

    This king upholstered poster bed is sure to win your heart with its daring designer take on modern rustic. The bed’s crisp, clean and minimalist-ch...

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  • Wynnlow Chest of Drawers image
    Sale Sale

    Wynnlow Chest of Drawers

    $601.76
    $601.76 - $601.76
    $601.76
    $462.89
    $462.89 - $462.89
    $462.89
    3D Available

    This chest of drawers is sure to win your heart with its daring designer take on modern rustic. The bedroom chest’s crisp, clean and minimalist-chi...

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  • Wynnlow Crossbuck Bed image
    Sale Sale

    Wynnlow Crossbuck Bed

    $425.26 - $917.77
    $425.26 - $917.77
    $707.64
    $327.12 - $705.98
    $327.12 - $705.98
    $544.34
    3D Available

    This queen crossbuck panel bed is sure to win your heart with its daring designer take on modern rustic. The bed’s crisp, clean and minimalist-chic...

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  • Wynnlow Dresser image
    Sale Sale

    Wynnlow Dresser

    $601.76
    $601.76 - $601.76
    $601.76
    $462.89
    $462.89 - $462.89
    $462.89
    3D Available

    This dresser is sure to win your heart with its daring, designer take on modern rustic style. The dresser’s crisp, clean and minimalist-chic profil...

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  • Wynnlow Dresser and Mirror image
    Sale Sale

    Wynnlow Dresser and Mirror

    $711.02
    $711.02 - $711.02
    $711.02
    $546.94
    $546.94 - $546.94
    $546.94
    3D Available

    This dresser and mirror set is sure to win your heart with its daring designer take on modern rustic. The dresser and mirror's crisp, clean and min...

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  • Wynnlow Nightstand image
    Sale Sale

    Wynnlow Nightstand

    $371.46
    $371.46 - $371.46
    $371.46
    $285.74
    $285.74 - $285.74
    $285.74
    3D Available

    This nightstand is sure to win your heart with its daring designer take on modern rustic. The nightstand’s crisp, clean and minimalist-chic profile...

    View full details

Consumer Choice — Frequently Asked Questions

What consumer choice brands does Icon Sales (CO)* carry?

Our Consumer Choice selection includes Ashley Furniture, chosen for a balance of quality, comfort, and value. Browse the collection to compare styles and finishes side by side.

What bed styles are available?

This collection includes Bookcase Bed, Panel Bed, Sleigh Bed, Poster Bed styles. The style sets the look — and storage beds add drawers underneath — so pick what fits your room and your storage needs.

How many people can it seat?

You'll find pieces that seat 0 in this collection. Check a product's details for its exact dimensions and configuration.

How much storage does it offer?

Storage varies by piece. Drawer counts include 1, 2, 4, 5, 6. Door counts include 1. Shelf counts include 2. Check a product's details for its exact layout.

How do I choose the right consumer choice?

Measure where the consumer choice will go, then check your doorways, hallways, and stairwells to be sure it will fit inside. Think about how it will be used and by whom — homes with kids or pets do best with durable, easy-clean materials — and match the color, finish, and scale to what you already own. Want a second opinion? Just contact us.

Do you deliver consumer choice items?

Yes. We deliver throughout our local service area and, in most cases, will bring your consumer choice inside and place it where you want it. See our shipping & delivery policy for timelines, or contact us for a quote and an estimated delivery window.

Can I finance a consumer choice?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans. Ask us about prequalifying so you can shop with a budget in mind.

Does my consumer choice come with a warranty?

Most pieces are covered by the manufacturer's warranty, which typically protects against defects in materials and workmanship for a period that varies by brand and product. Keep your order confirmation as proof of purchase, and contact us if you ever need to file a claim — we'll help you work with the manufacturer.

What if my consumer choice arrives damaged?

Inspect it at delivery, and if anything isn't right, note it on the paperwork, snap a few photos, and contact us immediately. We'll coordinate a repair, replacement part, or return under our return policy.

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