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Call Us Today: 303-657-4761 | MON-THURS: 10-6 / FRI: 10-7 / SAT: 9-5 / SUN: CLOSED

Consumer Choice

  • Sale Sale

    Urbinforte Dinning Room Set

    $1,638.82 - $2,428.78
    $1,638.82 - $2,428.78
    $2,035.46
    $1,260.63 - $1,868.29
    $1,260.63 - $1,868.29
    $1,565.74

    Looking for the ideal set to host everything from casual family meals to larger gatherings? With its timeless design and inviting light brown finis...

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  • Valebeck Counter Height Dining Set image
    Sale Sale

    Valebeck Counter Height Dining Set

    $1,776.65 - $2,186.81
    $1,776.65 - $2,186.81
    $1,776.65
    $1,366.65 - $1,682.16
    $1,366.65 - $1,682.16
    $1,366.65

    This 5-piece dining set serves up the best in rustic farmhouse living. The counter height table's two-done distressed finish pairs a brown tabletop...

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  • Valebeck Dining Room Set image
    Sale Sale

    Valebeck Dining Room Set

    $1,521.18 - $4,590.44
    $1,521.18 - $4,590.44
    $2,178.41
    $1,170.14 - $3,531.11
    $1,170.14 - $3,531.11
    $1,675.70

    This 5-piece dining set serves up the best in rustic farmhouse living. The extension dining table's two-tone distressed finish pairs a brown tablet...

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  • Valebeck Dining Server image
    Sale Sale

    Valebeck Dining Server

    $1,551.43
    $1,551.43 - $1,551.43
    $1,551.43
    $1,193.41
    $1,193.41 - $1,193.41
    $1,193.41
    3D Available

    To those with an appetite for rustic farmhouse living, this server dishes out irresistible form and function. A pair of cabinet doors with mesh wir...

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  • Valebeck Dining Table image
    Sale Sale

    Valebeck Dining Table

    $1,317.81
    $1,317.81 - $1,317.81
    $1,317.81
    $1,013.70
    $1,013.70 - $1,013.70
    $1,013.70
    3D Available

    A high-style choice for casual spaces, this dining table serves up the best in rustic farmhouse living. Its two-tone distressed finish pairs a brow...

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  • Sale Sale

    Valebeck Occasional Table Set

    $1,327.18 - $1,603.90
    $1,327.18 - $1,603.90
    $1,327.18
    $1,020.91 - $1,233.77
    $1,020.91 - $1,233.77
    $1,020.91

    To those with an eye for the best in rustic farmhouse living, this two-tone occasional table set doubles up on form and function. Coffee table’s cl...

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  • Sale Sale

    Wildenauer Dining Package

    $1,282.48 - $1,976.62
    $1,282.48 - $1,976.62
    $1,358.10
    $986.52 - $1,520.48
    $986.52 - $1,520.48
    $1,044.69

    Raise the bar on modern farmhouse style with this dining package. Its casual good looks are accentuated with a handsome two-tone finish. The chair’...

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  • Sale Sale

    WillowBend Living Room Set

    $1,789.63
    $1,789.63 - $1,789.63
    $1,789.63
    $1,376.64
    $1,376.64 - $1,376.64
    $1,376.64

    Modern comfort never looked so good. Sporting supremely soft yet durable cushions accented with high-fashion jumbo stitching, this stunning seating...

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  • Willowton 4-Piece Entertainment Center image
    Sale Sale

    Willowton 4-Piece Entertainment Center

    $769.38 - $1,590.10
    $769.38 - $1,590.10
    $1,590.10
    $591.83 - $1,223.15
    $591.83 - $1,223.15
    $1,223.15

    This entertainment center with fireplace option is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. Whitewash...

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  • Willowton 4-Piece Entertainment Center with Electric Fireplace image
    Sale Sale

    Willowton 4-Piece Entertainment Center with Electric Fireplace

    $1,330.80 - $2,151.51
    $1,330.80 - $2,151.51
    $2,151.51
    $1,023.69 - $1,655.01
    $1,023.69 - $1,655.01
    $1,655.01

    This entertainment center with fireplace insert is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. Its white...

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  • Sale Sale

    Willowton Bedroom Set

    $835.38 - $2,865.85
    $835.38 - $2,865.85
    $1,420.34
    $642.60 - $2,204.50
    $642.60 - $2,204.50
    $1,092.57

    The ultimate look for a beach cottage or shabby chic inspired retreat, this bedroom set carries you away to a dreamy time and place. Its whitewash ...

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  • Sale Sale

    Willowton TV Stand

    $1,480.83
    $1,480.83 - $1,480.83
    $1,480.83
    $1,139.10
    $1,139.10 - $1,139.10
    $1,139.10

    Looking to create a coastal cottage or shabby chic inspired retreat? This entertainment center is the solution. Specifications▶ Specifications Det...

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  • Wynnlow 4-Piece Entertainment Center image
    Sale Sale

    Wynnlow 4-Piece Entertainment Center

    $829.73 - $1,590.10
    $829.73 - $1,590.10
    $1,590.10
    $638.25 - $1,223.15
    $638.25 - $1,223.15
    $1,223.15

    This entertainment center is sure to win your heart with its daring designer take on modern rustic. Its crisp, clean and minimalist-chic profile is...

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  • Wynnlow 4-Piece Entertainment Center with Electric Fireplace image
    Sale Sale

    Wynnlow 4-Piece Entertainment Center with Electric Fireplace

    $1,391.14 - $2,151.51
    $1,391.14 - $2,151.51
    $2,151.51
    $1,070.11 - $1,655.01
    $1,070.11 - $1,655.01
    $1,655.01

    This entertainment center is sure to win your heart with its daring designer take on modern rustic. Its crisp, clean and minimalist-chic profile is...

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  • Sale Sale

    Wynnlow Bedroom Set

    $1,240.51 - $2,585.17
    $1,240.51 - $2,585.17
    $1,240.51
    $954.24 - $1,988.59
    $954.24 - $1,988.59
    $954.24

    This bedroom package is sure to win your heart with its daring designer take on modern rustic. The bed, mirror and dresser’s crisp, clean and minim...

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  • Sale Sale

    Wystfield Occasional Table Set

    $1,290.39 - $1,567.10
    $1,290.39 - $1,567.10
    $1,290.39
    $992.61 - $1,205.46
    $992.61 - $1,205.46
    $992.61

    Double take. Sporting a two-tone finish, dual-sided lid design and expansive storage space, this occasional table set takes the art of rustic farmh...

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Consumer Choice — Frequently Asked Questions

What consumer choice brands does Icon Sales (CO)* carry?

Our Consumer Choice selection includes Ashley Furniture, chosen for a balance of quality, comfort, and value. Browse the collection to compare styles and finishes side by side.

What bed styles are available?

This collection includes Panel Bed, Sleigh Bed, Poster Bed styles. The style sets the look — and storage beds add drawers underneath — so pick what fits your room and your storage needs.

How many people can it seat?

You'll find pieces that seat 0 in this collection. Check a product's details for its exact dimensions and configuration.

How much storage does it offer?

Storage varies by piece. Door counts include 4. Shelf counts include 1, 2, 3. Check a product's details for its exact layout.

What table heights are available?

This collection includes Regular Dining Height options. Height changes the feel of the room and which chairs or stools fit, so choose the one that matches how you'll use it.

How do I choose the right consumer choice?

Measure where the consumer choice will go, then check your doorways, hallways, and stairwells to be sure it will fit inside. Think about how it will be used and by whom — homes with kids or pets do best with durable, easy-clean materials — and match the color, finish, and scale to what you already own. Want a second opinion? Just contact us.

Do you deliver consumer choice items?

Yes. We deliver throughout our local service area and, in most cases, will bring your consumer choice inside and place it where you want it. See our shipping & delivery policy for timelines, or contact us for a quote and an estimated delivery window.

Can I finance a consumer choice?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans. Ask us about prequalifying so you can shop with a budget in mind.

Does my consumer choice come with a warranty?

Most pieces are covered by the manufacturer's warranty, which typically protects against defects in materials and workmanship for a period that varies by brand and product. Keep your order confirmation as proof of purchase, and contact us if you ever need to file a claim — we'll help you work with the manufacturer.

What if my consumer choice arrives damaged?

Inspect it at delivery, and if anything isn't right, note it on the paperwork, snap a few photos, and contact us immediately. We'll coordinate a repair, replacement part, or return under our return policy.

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