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Call Us Today: 303-657-4761 | MON-THURS: 10-6 / FRI: 10-7 / SAT: 9-5 / SUN: CLOSED
Call Us Today: 303-657-4761 | MON-THURS: 10-6 / FRI: 10-7 / SAT: 9-5 / SUN: CLOSED

Consumer Choice

Shop the Consumer Choice collection at Icon Sales (CO)* in Westminster, CO. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Westminster to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Westminster, CO area. Financing options available.
  • Sale Sale

    Danziar Bedroom Set

    $1,729.61 - $2,650.74
    $1,729.61 - $2,650.74
    $1,729.61
    $1,330.47 - $2,039.03
    $1,330.47 - $2,039.03
    $1,330.47

    Sophisticated style for the savvy shopper. This bedroom package prioritizes affordable, on-trend design. Its subtle replicated texture recalls the ...

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  • Sale Sale

    Danziar Dresser and Mirror

    $937.92
    $937.92 - $937.92
    $937.92
    $721.48
    $721.48 - $721.48
    $721.48

    Sophisticated style for the savvy shopper. This dresser with mirror prioritizes affordable, on-trend design. Its subtle replicated texture recalls ...

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  • Sale Sale

    Danziar Nightstand

    $388.28
    $388.28 - $388.28
    $388.28
    $298.68
    $298.68 - $298.68
    $298.68

    Sophisticated style for the savvy shopper. This nightstand prioritizes affordable, on-trend design. Its subtle replicated texture recalls the natur...

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  • Sale Sale

    Danziar Wide Chest of Drawers

    $776.57
    $776.57 - $776.57
    $776.57
    $597.36
    $597.36 - $597.36
    $597.36

    Sophisticated style for the savvy shopper. This chest of drawers prioritizes affordable, on-trend design. Its subtle replicated texture recalls the...

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  • Sale Sale

    Darcy Living Room Set

    $1,270.19 - $2,909.70
    $1,270.19 - $2,909.70
    $1,639.51
    $977.07 - $2,238.23
    $977.07 - $2,238.23
    $1,261.16

    Talk about fine lines and great curves. That’s the beauty of this sofa and loveseat set—made to suit your appreciation for clean, contemporary styl...

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  • Derekson Bed image
    Sale Sale

    Derekson Bed

    $428.60 - $707.62
    $428.60 - $707.62
    $534.52
    $329.69 - $544.32
    $329.69 - $544.32
    $411.17

    Modern yet hefty. This queen panel bed makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love tod...

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  • Derekson Bed with 2 Storage Drawers image
    Sale Sale

    Derekson Bed with 2 Storage Drawers

    $858.94 - $1,405.17
    $858.94 - $1,405.17
    $1,026.99
    $660.72 - $1,080.90
    $660.72 - $1,080.90
    $789.99

    Modern yet hefty. This queen panel bed with storage makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined desig...

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  • Derekson Bed with 4 Storage Drawers image
    Sale Sale

    Derekson Bed with 4 Storage Drawers

    $1,208.52 - $1,369.88
    $1,208.52 - $1,369.88
    $1,369.88
    $929.63 - $1,053.75
    $929.63 - $1,053.75
    $1,053.75

    Modern yet hefty. This king panel bed with storage makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design...

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  • Derekson Bed with 6 Storage Drawers image
    Sale Sale

    Derekson Bed with 6 Storage Drawers

    $1,411.89 - $1,573.25
    $1,411.89 - $1,573.25
    $1,573.25
    $1,086.07 - $1,210.19
    $1,086.07 - $1,210.19
    $1,210.19

    Modern yet hefty. This king panel bed with storage makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design...

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  • Sale Sale

    Derekson Bedroom Mirror

    $126.06
    $126.06 - $126.06
    $126.06
    $96.97
    $96.97 - $96.97
    $96.97

    Modern yet hefty. This mirror makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love today. A mut...

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  • Sale Sale

    Derekson Chest of Drawers

    $584.94
    $584.94 - $584.94
    $584.94
    $449.95
    $449.95 - $449.95
    $449.95

    Modern yet hefty. This chest of drawers makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love to...

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  • Sale Sale

    Derekson Dresser

    $584.94
    $584.94 - $584.94
    $584.94
    $449.95
    $449.95 - $449.95
    $449.95

    Modern yet hefty. This dresser makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love today. A mu...

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  • Sale Sale

    Derekson Dresser and Mirror

    $711.00
    $711.00 - $711.00
    $711.00
    $546.92
    $546.92 - $546.92
    $546.92

    Modern yet hefty. This dresser and mirror set makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we l...

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  • Sale Sale

    Derekson Nightstand

    $354.67
    $354.67 - $354.67
    $354.67
    $272.82
    $272.82 - $272.82
    $272.82

    Modern yet hefty. This nightstand makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love today. A...

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  • Derekson Panel Headboard image
    Sale Sale

    Derekson Panel Headboard

    $280.70 - $349.61
    $280.70 - $349.61
    $280.70
    $215.92 - $268.93
    $215.92 - $268.93
    $215.92

    When you want a bedroom that makes a bold statement, this headboard is for you. Its rustic butcher block finish is tastefully rough-hewn, with appe...

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  • Sale Sale

    Derekson Youth Bed with 6 Storage Drawers

    $1,395.10
    $1,395.10 - $1,395.10
    $1,395.10
    $1,073.15
    $1,073.15 - $1,073.15
    $1,073.15

    Modern yet hefty. This full panel bed with storage makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design...

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  • Derekson Youth Panel Headboard image
    Sale Sale

    Derekson Youth Panel Headboard

    $210.11 - $280.70
    $210.11 - $280.70
    $210.11
    $161.62 - $215.92
    $161.62 - $215.92
    $161.62

    When you want a bedroom that makes a bold statement, this headboard is for you. Its rustic butcher block finish is tastefully rough-hewn, with appe...

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  • Drystan Bed image
    Sale Sale

    Drystan Bed

    $534.52 - $885.83
    $534.52 - $885.83
    $603.46
    $411.17 - $681.41
    $411.17 - $681.41
    $464.20

    When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this queen panel bed. A refined take on...

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  • Drystan Bed with 2 Storage Drawers image
    Sale Sale

    Drystan Bed with 2 Storage Drawers

    $813.57 - $1,398.50
    $813.57 - $1,398.50
    $998.44
    $625.82 - $1,075.77
    $625.82 - $1,075.77
    $768.03

    When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this twin panel bed with storage. A ref...

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  • Drystan Bed with 4 Storage Drawers image
    Sale Sale

    Drystan Bed with 4 Storage Drawers

    $1,368.20 - $1,754.86
    $1,368.20 - $1,754.86
    $1,457.31
    $1,052.46 - $1,349.89
    $1,052.46 - $1,349.89
    $1,121.01

    When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this full bookcase bed with storage. A ...

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  • Sale Sale

    Drystan Bedroom Mirror

    $109.27
    $109.27 - $109.27
    $109.27
    $84.05
    $84.05 - $84.05
    $84.05

    When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this mirror. A refined take on barn boa...

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  • Sale Sale

    Drystan Chest of Drawers

    $532.84
    $532.84 - $532.84
    $532.84
    $409.88
    $409.88 - $409.88
    $409.88

    When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this bedroom chest. A refined take on b...

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  • Sale Sale

    Drystan Dresser

    $566.46
    $566.46 - $566.46
    $566.46
    $435.74
    $435.74 - $435.74
    $435.74

    When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this bedroom dresser. A refined take on...

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  • Sale Sale

    Drystan Dresser and Mirror

    $675.73
    $675.73 - $675.73
    $675.73
    $519.79
    $519.79 - $519.79
    $519.79

    When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this dresser and mirror set. A refined ...

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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Icon Sales (CO)* — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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