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Call Us Today: 303-657-4761 | MON-THURS: 10-6 / FRI: 10-7 / SAT: 9-5 / SUN: CLOSED
Call Us Today: 303-657-4761 | MON-THURS: 10-6 / FRI: 10-7 / SAT: 9-5 / SUN: CLOSED

Consumer Choice

Shop the Consumer Choice collection at Icon Sales (CO)* in Westminster, CO. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Westminster to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Westminster, CO area. Financing options available.
  • Brutus Wall Art image
    Sale Sale

    Brutus Wall Art

    $272.82
    $272.82 - $272.82
    $272.82
    $209.86
    $209.86 - $209.86
    $209.86

    Add a touch of rustic refinement to your decor with this unique sepia wall art. Glass reproduction of a lone bison calls to mind tintype photos of ...

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  • Brynnington Bowl image
    Sale Sale

    Brynnington Bowl

    $101.91
    $101.91 - $101.91
    $101.91
    $78.39
    $78.39 - $78.39
    $78.39

    Elevate your tablescape with this bowl. Utterly contemporary in a black finish, it acts as a functional addition to dinner parties as you showcase ...

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  • Brynnleigh Accent Table (Set of 2) image
    Sale Sale

    Brynnleigh Accent Table (Set of 2)

    $275.59
    $275.59 - $275.59
    $275.59
    $211.99
    $211.99 - $211.99
    $211.99

    This accent table set brings beautiful versatility to your contemporary living room. Stage the tables as a nesting pair to create the look of a dyn...

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  • Sale Sale

    Burkhaus Counter Height Barstool

    $290.80
    $290.80 - $290.80
    $290.80
    $223.69
    $223.69 - $223.69
    $223.69

    Dressed to thrill, this counter height bar stool offers a high-design look at a down-to-earth price. Ultra-sleek lines are accentuated with a dark ...

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  • Sale Sale

    Burkhaus Counter Height Dining Table

    $855.56
    $855.56 - $855.56
    $855.56
    $658.12
    $658.12 - $658.12
    $658.12

    Dressed to thrill, this counter height dining table offers a high-design look at a down-to-earth price. Ultra-sleek lines are accentuated with a da...

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  • Burkhaus Dining Arm Chair image
    Sale Sale

    Burkhaus Dining Arm Chair

    $388.28
    $388.28 - $388.28
    $388.28
    $298.68
    $298.68 - $298.68
    $298.68

    Dressed to thrill, this simply stunning host chair offers a high-design look at a down-to-earth price. Ultra sleek lines are accentuated with a dar...

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  • Burkhaus Dining Chair image
    Sale Sale

    Burkhaus Dining Chair

    $290.80
    $290.80 - $290.80
    $290.80
    $223.69
    $223.69 - $223.69
    $223.69

    Dressed to thrill, this simply stunning armless dining chair offers a high-design look at a down-to-earth price. Ultra sleek lines are accentuated ...

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  • Sale Sale

    Burkhaus Dining Extension Table

    $1,359.83
    $1,359.83 - $1,359.83
    $1,359.83
    $1,046.02
    $1,046.02 - $1,046.02
    $1,046.02

    Dressed to thrill, this simply stunning dining table offers a high-design look at a down-to-earth price. Ultra sleek lines are accentuated with a d...

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  • Sale Sale

    Burkhaus Dining Server

    $1,785.08
    $1,785.08 - $1,785.08
    $1,785.08
    $1,373.14
    $1,373.14 - $1,373.14
    $1,373.14

    Dressed to thrill, this simply stunning dining server offers a high-design look at a down-to-earth price. Ultra sleek lines are accentuated with a ...

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  • Sale Sale

    Burkhaus Dining Room Set

    $2,018.73 - $5,666.23
    $2,018.73 - $5,666.23
    $2,523.00
    $1,552.87 - $4,358.64
    $1,552.87 - $4,358.64
    $1,940.77

    Dressed to thrill, this simply stunning dining package offers a high-design look at a down-to-earth price. Ultra-sleek lines are accentuated with a...

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  • Sale Sale

    Cabalynn 63" Dining Bench

    $388.28
    $388.28 - $388.28
    $388.28
    $298.68
    $298.68 - $298.68
    $298.68

    This dining bench sits comfortably at the intersection of modern lodge and farmhouse aesthetics. Your warm and welcoming disposition is reflected i...

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  • Sale Sale

    Cabalynn Bed with Storage

    $2,247.30 - $2,517.92
    $2,247.30 - $2,517.92
    $2,480.95
    $1,728.69 - $1,936.86
    $1,728.69 - $1,936.86
    $1,908.42

    This queen panel bed with storage sits comfortably at the intersection of modern lodge and farmhouse aesthetics. Your warm and welcoming dispositio...

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  • Sale Sale

    Cabalynn Chest of Drawers

    $1,904.41
    $1,904.41 - $1,904.41
    $1,904.41
    $1,464.93
    $1,464.93 - $1,464.93
    $1,464.93

    This chest sits comfortably at the intersection of modern lodge and farmhouse aesthetics. Your warm and welcoming disposition is reflected in the c...

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  • Cabalynn Dining Chair image
    Sale Sale

    Cabalynn Dining Chair

    $272.30
    $272.30 - $272.30
    $272.30
    $209.46
    $209.46 - $209.46
    $209.46

    This dining chair sits comfortably at the intersection of modern lodge and farmhouse aesthetics. Your warm and welcoming disposition is reflected i...

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  • Sale Sale

    Cabalynn Dining Extension Table

    $1,630.45
    $1,630.45 - $1,630.45
    $1,630.45
    $1,254.19
    $1,254.19 - $1,254.19
    $1,254.19

    This dining extension table sits comfortably at the intersection of modern lodge and farmhouse aesthetics. Your warm and welcoming disposition is r...

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  • Sale Sale

    Cabalynn Dining Room Set

    $1,642.16 - $3,808.81
    $1,642.16 - $3,808.81
    $2,719.63
    $1,263.20 - $2,929.85
    $1,263.20 - $2,929.85
    $2,092.02

    This dining package sits comfortably at the intersection of modern lodge and farmhouse aesthetics. Your warm and welcoming disposition is reflected...

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  • Sale Sale

    Cabalynn Dresser

    $1,867.45
    $1,867.45 - $1,867.45
    $1,867.45
    $1,436.50
    $1,436.50 - $1,436.50
    $1,436.50

    This dresser sits comfortably at the intersection of modern lodge and farmhouse aesthetics. Your warm and welcoming disposition is reflected in the...

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  • Sale Sale

    Cabalynn Dresser and Mirror

    $2,171.69
    $2,171.69 - $2,171.69
    $2,171.69
    $1,670.53
    $1,670.53 - $1,670.53
    $1,670.53

    This dresser with mirror sits comfortably at the intersection of modern lodge and farmhouse aesthetics. Your warm and welcoming disposition is refl...

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  • Sale Sale

    Cabalynn Nightstand

    $684.10
    $684.10 - $684.10
    $684.10
    $526.23
    $526.23 - $526.23
    $526.23

    This nightstand sits comfortably at the intersection of modern lodge and farmhouse aesthetics. Your warm and welcoming disposition is reflected in ...

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  • Sale Sale

    Cabalynn Upholstered Bed

    $1,373.27 - $1,601.87
    $1,373.27 - $1,601.87
    $1,373.27
    $1,056.36 - $1,232.21
    $1,056.36 - $1,232.21
    $1,056.36

    This queen upholstered bed sits comfortably at the intersection of modern lodge and farmhouse aesthetics. Your warm and welcoming disposition is re...

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  • Sale Sale

    Cadmori Dresser

    $885.83
    $885.83 - $885.83
    $885.83
    $681.41
    $681.41 - $681.41
    $681.41

    Transform your bedroom with this dresser. With its clean lines and replicated marble top, it exudes a minimal and sophisticated boho style. Tailor ...

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  • Sale Sale

    Cadmori Nightstand

    $637.05
    $637.05 - $637.05
    $637.05
    $490.04
    $490.04 - $490.04
    $490.04

    Transform your bedroom with this nightstand. With its clean lines and replicated marble top, it exudes a minimal and sophisticated boho style. Buil...

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  • Sale Sale

    Cariton End Table Set

    $565.89
    $565.89 - $565.89
    $565.89
    $435.30
    $435.30 - $435.30
    $435.30

    This 2-piece end table set makes it hip to be square. Bold, blocky profile is enriched with plank-effect styling and a textured grayish brown finis...

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  • Sale Sale

    Cariton Occasional Table Set

    $1,053.42
    $1,053.42 - $1,053.42
    $1,053.42
    $810.32
    $810.32 - $810.32
    $810.32

    This occasional table set masters the art of simplicity. Bold, blocky profile is enriched with plank-effect styling and a textured grayish brown fi...

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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Icon Sales (CO)* — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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