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Call Us Today: 303-657-4761 | MON-THURS: 10-6 / FRI: 10-7 / SAT: 9-5 / SUN: CLOSED
Call Us Today: 303-657-4761 | MON-THURS: 10-6 / FRI: 10-7 / SAT: 9-5 / SUN: CLOSED

Consumer Choice

Shop the Consumer Choice collection at Icon Sales (CO)* in Westminster, CO. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Westminster to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Westminster, CO area. Financing options available.
  • Sale Sale

    Acklen Place Power Reclining Sectional with Storage Console

    $4,474.34
    $4,474.34 - $4,474.34
    $4,474.34
    $3,441.80
    $3,441.80 - $3,441.80
    $3,441.80

    Enjoy the endless adaptability of this power reclining sectional with storage console. Whether you’re hosting guests, setting up for movie night o...

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  • Sale Sale

    Modmax II Reclining Sectional with Audio Consoles

    $4,617.11
    $4,617.11 - $4,617.11
    $4,617.11
    $3,551.62
    $3,551.62 - $3,551.62
    $3,551.62

    Looking cool and contemporary is great. But when it comes down to it, you’re all about low-maintenance lounging. With the performance fabric on th...

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  • Sale Sale

    Modmax II 5-Piece Reclining Sectional with Consoles

    $4,099.02
    $4,099.02 - $4,099.02
    $4,099.02
    $3,153.09
    $3,153.09 - $3,153.09
    $3,153.09

    Looking cool and contemporary is great. But when it comes down to it, you’re all about low-maintenance lounging. With the performance fabric on th...

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  • Sale Sale

    Modmax II Reclining Sectional with Double Chaise and Consoles

    $4,587.04
    $4,587.04 - $4,587.04
    $4,587.04
    $3,528.49
    $3,528.49 - $3,528.49
    $3,528.49

    Looking cool and contemporary is great. But when it comes down to it, you’re all about low-maintenance lounging. With the performance fabric on th...

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  • Sale Sale

    Modmax II Reclining Sectional with Double Chaise and Audio Consoles

    $5,105.13
    $5,105.13 - $5,105.13
    $5,105.13
    $3,927.02
    $3,927.02 - $3,927.02
    $3,927.02

    Looking cool and contemporary is great. But when it comes down to it, you’re all about low-maintenance lounging. With the performance fabric on th...

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  • Sale Sale

    Acklen Place Power Sectional Reclining Sofa with Storage Console

    $5,674.75
    $5,674.75 - $5,674.75
    $5,674.75
    $4,365.19
    $4,365.19 - $4,365.19
    $4,365.19

    Enjoy the endless adaptability of this power reclining sectional sofa with storage console. Whether you’re hosting guests, setting up for movie ni...

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  • Sale Sale

    Modmax II Power Reclining Sectional with Chaise and Audio System

    $6,450.09
    $6,450.09 - $6,450.09
    $6,450.09
    $4,961.61
    $4,961.61 - $4,961.61
    $4,961.61

    Looking cool and contemporary is great. But when it comes down to it, you’re all about low-maintenance lounging. With the performance fabric on th...

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  • Sale Sale

    Plush Luxe 2.0 Mattress

    $1,680.38 - $2,154.43
    $1,680.38 - $2,154.43
    $1,680.38
    $1,292.60 - $1,657.25
    $1,292.60 - $1,657.25
    $1,292.60

    Reap the benefits of restorative sleep with the plush feel of this Euro top queen mattress. Layers of cushioned comfort, including memory foam, qu...

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  • Sale Sale

    SimpleJoy Ottoman

    $428.31
    $428.31 - $428.31
    $428.31
    $329.47
    $329.47 - $329.47
    $329.47

    This oversized accent ottoman is a cozy interpretation of casual contemporary style. Its super-soft corduroy makes kicking up your feet or taking ...

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  • Sale Sale

    SimpleJoy 3-Piece Sectional w/ Chaise

    $2,443.09
    $2,443.09 - $2,443.09
    $2,443.09
    $1,879.30
    $1,879.30 - $1,879.30
    $1,879.30

    This sectional with chaise is a cozy interpretation of casual contemporary style. Its super-soft corduroy makes curling up with a book or your fav...

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  • Sale Sale

    Willowton TV Stand

    $1,480.83
    $1,480.83 - $1,480.83
    $1,480.83
    $1,139.10
    $1,139.10 - $1,139.10
    $1,139.10

    Looking to create a coastal cottage or shabby chic inspired retreat? This entertainment center is the solution. The TV stand’s whitewashed finish ...

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  • Millennium 2.0 12 Inch Foam Mattress
    Sale Sale

    Millennium 2.0 Foam Mattress

    $722.83 - $1,854.02
    $722.83 - $1,854.02
    $995.06
    $556.02 - $1,426.17
    $556.02 - $1,426.17
    $765.43

    Discover the luxury of this memory foam queen mattress. Temperature-regulating material in the stretch knit cover keeps you at a comfortable tempe...

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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Icon Sales (CO)* — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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