Skip to content
Call Us Today: 303-657-4761 | MON-THURS: 10-6 / FRI: 10-7 / SAT: 9-5 / SUN: CLOSED
Call Us Today: 303-657-4761 | MON-THURS: 10-6 / FRI: 10-7 / SAT: 9-5 / SUN: CLOSED

Consumer Choice

Shop the Consumer Choice collection at Icon Sales (CO)* in Westminster, CO. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Westminster to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Westminster, CO area. Financing options available.
  • Sale Sale

    Caitbrook Counter Height Dining Table

    $561.42
    $561.42 - $561.42
    $561.42
    $431.86
    $431.86 - $431.86
    $431.86

    Perfect portion. Striking a simply chic pose, this dining room counter table serves up high style on a smaller scale. Its antiqued gray wash finish...

    View full details
  • Sale Sale

    Cambeck Bed with 2 Storage Drawers

    $813.57 - $1,398.50
    $813.57 - $1,398.50
    $1,124.53
    $625.82 - $1,075.77
    $625.82 - $1,075.77
    $865.02

    What a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this queen panel storage bed makes itself at home. The ...

    View full details
  • Sale Sale

    Cambeck Bedroom Mirror

    $109.27
    $109.27 - $109.27
    $109.27
    $84.05
    $84.05 - $84.05
    $84.05

    What a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this mirror makes itself at home. The wispy whitewash p...

    View full details
  • Sale Sale

    Cambeck Chest of Drawers

    $532.84
    $532.84 - $532.84
    $532.84
    $409.88
    $409.88 - $409.88
    $409.88

    What a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this chest makes itself at home. The wispy whitewash pa...

    View full details
  • Sale Sale

    Cambeck Bed with 4 Storage Drawers

    $1,368.20 - $1,754.86
    $1,368.20 - $1,754.86
    $1,480.90
    $1,052.46 - $1,349.89
    $1,052.46 - $1,349.89
    $1,139.15

    What a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this queen panel storage bed makes itself at home. The ...

    View full details
  • Sale Sale

    Cambeck Dresser

    $566.46
    $566.46 - $566.46
    $566.46
    $435.74
    $435.74 - $435.74
    $435.74

    What a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this dresser makes itself at home. The wispy whitewash ...

    View full details
  • Sale Sale

    Cambeck Dresser and Mirror

    $675.73
    $675.73 - $675.73
    $675.73
    $519.79
    $519.79 - $519.79
    $519.79

    What a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this dresser and mirror set makes itself at home. The w...

    View full details
  • Sale Sale

    Cambeck Narrow Chest of Drawers

    $532.84
    $532.84 - $532.84
    $532.84
    $409.88
    $409.88 - $409.88
    $409.88

    What a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this narrow chest makes itself at home. The wispy white...

    View full details
  • Sale Sale

    Cambeck Nightstand

    $371.46
    $371.46 - $371.46
    $371.46
    $285.74
    $285.74 - $285.74
    $285.74

    What a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this nightstand makes itself at home. The wispy whitewa...

    View full details
  • Sale Sale

    Cambeck Youth Bed with 2 Storage Drawers

    $1,087.55
    $1,087.55 - $1,087.55
    $1,087.55
    $836.58
    $836.58 - $836.58
    $836.58

    What a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this full panel storage bed makes itself at home. The w...

    View full details
  • Sale Sale

    Lyncott 46" Home Office Desk

    $588.32
    $588.32 - $588.32
    $588.32
    $452.55
    $452.55 - $452.55
    $452.55

    New Product - Professional Photography Coming Soon

    A refreshed take on retro aesthetics. This home office desk adds an air of playful simplicity to your workspace, capturing the architectural langua...

    View full details
  • Sale Sale

    Maylee Bed

    $4,207.22
    $4,207.22 - $4,207.22
    $4,207.22
    $3,236.32
    $3,236.32 - $3,236.32
    $3,236.32

    Dreams of lavish, luxurious living are within reach with this queen canopy bed. Recalling a classic sense of refinement, its grand mansion-style po...

    View full details
  • Sale Sale

    Ralene Counter Height Dining Bench

    $272.30
    $272.30 - $272.30
    $272.30
    $209.46
    $209.46 - $209.46
    $209.46

    This counter height dining bench beautifully captures the essence of rustic refinement. Its plushly upholstered faux leather makes pulling up a sea...

    View full details
  • Sale Sale

    Ralene Counter Height Dining Extension Table

    $852.20
    $852.20 - $852.20
    $852.20
    $655.54
    $655.54 - $655.54
    $655.54

    Have an appetite for clean-lined design, but with warmth and rustic character? Satisfaction is served with this counter height dining extension tab...

    View full details
  • Sale Sale

    Robbinsdale Counter Height Dining Table and 3 Barstools Set

    $874.06
    $874.06 - $874.06
    $874.06
    $672.35
    $672.35 - $672.35
    $672.35

    This counter height dining table and barstools set brings an air of casual charm to mealtime. With its antiqued white finish and light gray upholst...

    View full details
  • Sale Sale

    Wildenauer Counter Height Barstool

    $174.81
    $174.81 - $174.81
    $174.81
    $134.47
    $134.47 - $134.47
    $134.47

    This counter height bar stool dresses up your favorite farmhouse motifs with modern flair. A contoured butcher-block style seat keeps you comfortab...

    View full details
  • Sale Sale

    Newellen Sleeper Sectional with Chaise

    $2,989.14
    $2,989.14 - $2,989.14
    $2,989.14
    $2,299.34
    $2,299.34 - $2,299.34
    $2,299.34

    Why choose between classic comfort and modern design? This sleeper sectional with chaise welcomes day-to-day relaxation in style. Its dimensional, ...

    View full details
  • Sale Sale

    Newellen Sectional with Double Chaise

    $2,275.33
    $2,275.33 - $2,275.33
    $2,275.33
    $1,750.25
    $1,750.25 - $1,750.25
    $1,750.25

    Why choose between classic comfort and modern design? This sectional with double chaise welcomes day-to-day relaxation in style. Its dimensional, m...

    View full details
  • Sale Sale

    Broachmyn Chest of Drawers

    $437.02
    $437.02 - $437.02
    $437.02
    $336.17
    $336.17 - $336.17
    $336.17

    New Product - Professional Photography Coming Soon

    This chest of drawers evokes the tranquil vibe you long for in your dream destination. Its two-tone textured look marries a rustic gray finish and ...

    View full details
  • Sale Sale

    Broachmyn Nightstand

    $201.71
    $201.71 - $201.71
    $201.71
    $155.16
    $155.16 - $155.16
    $155.16

    New Product - Professional Photography Coming Soon

    This nightstand evokes the tranquil vibe you long for in your dream destination. Its two-tone textured look marries a rustic gray finish and a matt...

    View full details
  • Sale Sale

    Broachmyn Dresser

    $470.65
    $470.65 - $470.65
    $470.65
    $362.04
    $362.04 - $362.04
    $362.04

    New Product - Professional Photography Coming Soon

    This bright and airy dresser evokes the tranquil vibe you long for in your dream destination. Its light gray finish over replicated oak grain whisp...

    View full details
  • Sale Sale

    Broachmyn Dresser and Mirror

    $571.52
    $571.52 - $571.52
    $571.52
    $439.63
    $439.63 - $439.63
    $439.63

    This bright and airy dresser with mirror evokes the tranquil vibe you long for in your dream destination. Its light gray finish over replicated oak...

    View full details
  • Sale Sale

    Broachmyn Bed

    $299.22 - $837.06
    $299.22 - $837.06
    $366.43
    $230.17 - $643.89
    $230.17 - $643.89
    $281.87

    Specifications Dimensions 65''W x 88''D x 48''H Weight 115.0lbs. Brand Name Signature Design by Ashley¨ Lifestyle Casual Bed Style Bookcase Bed Ass...

    View full details
  • Sale Sale

    Broachmyn Bedroom Mirror

    $100.87
    $100.87 - $100.87
    $100.87
    $77.59
    $77.59 - $77.59
    $77.59

    New Product - Professional Photography Coming Soon

    This bedroom mirror evokes the tranquil vibe you long for in your dream destination. Its two-tone textured look marries a rustic gray finish and a ...

    View full details

Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Icon Sales (CO)* — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

5 Stars
Top Rated
Delivery Available
Payment Options Available