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Call Us Today: 303-657-4761 | MON-THURS: 10-6 / FRI: 10-7 / SAT: 9-5 / SUN: CLOSED

Consumer Choice

Shop the Consumer Choice collection at Icon Sales (CO)* in Westminster, CO. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Westminster to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Westminster, CO area. Financing options available.

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  • Paradise Trail Outdoor Bar Table Set image
    Sale Sale

    Paradise Trail Outdoor Bar Table Set

    Original price $5,667.13 - Original price $6,731.10
    Original price $5,667.13 - Original price $6,731.10
    Original price $5,667.13
    $4,359.33 - $5,177.77
    $4,359.33 - $5,177.77
    Current price $4,359.33

    Turn your backyard space into your own piece of paradise with this 7-piece outdoor fire pit table set. Though this outdoor table looks remarkably l...

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  • Panchali Wall Clock image
    Sale Sale

    Panchali Wall Clock

    Original price $369.95
    Original price $369.95 - Original price $369.95
    Original price $369.95
    Current price $284.58
    $284.58 - $284.58
    Current price $284.58

    Time to simplify your style? This round wall clock is a mastery in minimalism. Its striking brown finished wood with silvertone finished frame and ...

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  • Panchali Floor Mirror image
    Sale Sale

    Panchali Floor Mirror

    Original price $633.43
    Original price $633.43 - Original price $633.43
    Original price $633.43
    Current price $487.25
    $487.25 - $487.25
    Current price $487.25

    Simply striking and strikingly simple. The ultra clean lines and a mixed-media frame of brown finished wood and black finished metal make this floo...

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  • Oasis Court Outdoor Sofa/Chairs/Table Set (Set of 4) image
    Sale Sale

    Oasis Court Outdoor Sofa/Chairs/Table Set (Set of 4)

    Original price $3,096.68
    Original price $3,096.68 - Original price $3,096.68
    Original price $3,096.68
    Current price $2,382.06
    $2,382.06 - $2,382.06
    Current price $2,382.06

    Luxurious comfort, meet outdoor living. This furniture set brings superior seating areas alfresco, taking cues from contemporary interiors with its...

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  • O'Phannon Ottoman With Storage image
    Sale Sale

    O'Phannon Ottoman With Storage

    Original price $597.57
    Original price $597.57 - Original price $597.57
    Original price $597.57
    Current price $459.67
    $459.67 - $459.67
    Current price $459.67

    Complete your at-home retreat with this casually chic ottoman. The luxe herringbone chenille upholstery is indulgently plush to the touch. A flip t...

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  • O'Phannon 2-Piece Sectional with Chaise image
    Sale Sale

    O'Phannon 2-Piece Sectional with Chaise

    Original price $2,263.57
    Original price $2,263.57 - Original price $2,263.57
    Original price $2,263.57
    Current price $1,741.21
    $1,741.21 - $1,741.21
    Current price $1,741.21

    Complete your at-home retreat with this casually chic sectional with chaise. The luxe herringbone chenille upholstery is indulgently plush to the t...

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  • Noorbrook Table (Set of 3) image
    Sale Sale

    Noorbrook Table (Set of 3)

    Original price $556.71
    Original price $556.71 - Original price $556.71
    Original price $556.71
    Current price $428.24
    $428.24 - $428.24
    Current price $428.24

    Introduce a handsome country feel in your living area with this casual occasional table set. Planked tops with a breadboard layup supported on cant...

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  • Sale Sale

    Next-Gen DuraPella Power Reclining Sofa

    Original price $2,826.49
    Original price $2,826.49 - Original price $2,826.49
    Original price $2,826.49
    Current price $2,174.22
    $2,174.22 - $2,174.22
    Current price $2,174.22
    3D Available

    It’s time to rethink the way you relax—and time to experience the joys of this power reclining sofa. Taking a fashion-forward approach to the art o...

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  • Next-Gen DuraPella Power Reclining Sofa image
    Sale Sale

    Next-Gen DuraPella Power Reclining Sofa

    Original price $3,512.38
    Original price $3,512.38 - Original price $3,512.38
    Original price $3,512.38
    Current price $2,701.83
    $2,701.83 - $2,701.83
    Current price $2,701.83
    3D Available

    It’s time to rethink the way you relax—and time to experience the joys of this power reclining sofa. Taking a fashion-forward approach to the art o...

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  • Sale Sale

    Next-Gen DuraPella Power Reclining Loveseat with Console

    Original price $2,744.38
    Original price $2,744.38 - Original price $2,744.38
    Original price $2,744.38
    Current price $2,111.06
    $2,111.06 - $2,111.06
    Current price $2,111.06
    3D Available

    It’s time to rethink the way you relax—and time to experience the joys of this power reclining loveseat. Taking a fashion-forward approach to the a...

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  • Sale Sale

    Next-Gen DuraPella Power Reclining Loveseat with Console

    Original price $2,744.38 - Original price $3,430.27
    Original price $2,744.38 - Original price $3,430.27
    Original price $3,430.27
    $2,111.06 - $2,638.67
    $2,111.06 - $2,638.67
    Current price $2,638.67
    3D Available

    It’s time to rethink the way you relax—and time to experience the joys of this power reclining loveseat. Taking a fashion-forward approach to the a...

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  • Sale Sale

    Next-Gen DuraPella Power Recliner

    Original price $1,336.13
    Original price $1,336.13 - Original price $1,336.13
    Original price $1,336.13
    Current price $1,027.79
    $1,027.79 - $1,027.79
    Current price $1,027.79
    3D Available

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power recliner, you can ma...

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  • Next-Gen DuraPella Power Recliner image
    Sale Sale

    Next-Gen DuraPella Power Recliner

    Original price $2,317.86
    Original price $2,317.86 - Original price $2,317.86
    Original price $2,317.86
    Current price $1,782.97
    $1,782.97 - $1,782.97
    Current price $1,782.97
    3D Available

    It’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rela...

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  • Sale Sale

    Next-Gen DuraPella Power Recliner

    Original price $2,662.28
    Original price $2,662.28 - Original price $2,662.28
    Original price $2,662.28
    Current price $2,047.91
    $2,047.91 - $2,047.91
    Current price $2,047.91
    3D Available

    This sleek, ultra-modern power recliner has it all. With designer style and head-to-toe comfort, it has the upscale look of leather at a scaled-dow...

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  • Sale Sale

    Next-Gen DuraPella Living Room Set

    Original price $5,570.88 - Original price $7,888.74
    Original price $5,570.88 - Original price $7,888.74
    Original price $5,570.88
    $4,285.29 - $6,068.26
    $4,285.29 - $6,068.26
    Current price $4,285.29

    It’s time to rethink the way you relax—and time to experience the joys of this seating package. Taking a fashion-forward approach to the art of rel...

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  • Sale Sale

    Next-Gen DuraPella Living Room Set

    Original price $6,942.65 - Original price $9,604.92
    Original price $6,942.65 - Original price $9,604.92
    Original price $6,942.65
    $5,340.50 - $7,388.40
    $5,340.50 - $7,388.40
    Current price $5,340.50

    This sleek, ultra-modern power reclining seating package has it all. With designer style and head-to-toe comfort, it has the upscale look of leathe...

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  • Nerviano Recliner image
    Sale Sale

    Nerviano Recliner

    Original price $581.06
    Original price $581.06 - Original price $581.06
    Original price $581.06
    Current price $446.97
    $446.97 - $446.97
    Current price $446.97

    Indulge in comfort—while saving on space—with this zero wall recliner. This zero wall design means you only need a few inches of room between the b...

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  • Naydell 92" TV Stand image
    Sale Sale

    Naydell 92" TV Stand

    Original price $1,317.81
    Original price $1,317.81 - Original price $1,317.81
    Original price $1,317.81
    Current price $1,013.70
    $1,013.70 - $1,013.70
    Current price $1,013.70

    Balancing chic flair with a relaxed sensibility, this extra-large TV stand strikes just the right tone for rustic sophistication. Beautifully clean...

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  • Navi Living Room Set image
    Sale Sale

    Navi Living Room Set

    Original price $1,830.86 - Original price $2,630.04
    Original price $1,830.86 - Original price $2,630.04
    Original price $1,830.86
    $1,408.35 - $2,023.11
    $1,408.35 - $2,023.11
    Current price $1,408.35

    If you love the cool look of leather but long for the warm feel of fabric, you can take comfort in this 3-piece set with sofa, loveseat and recline...

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  • Moriville Dining Server image
    Sale Sale

    Moriville Dining Server

    Original price $1,785.08
    Original price $1,785.08 - Original price $1,785.08
    Original price $1,785.08
    Current price $1,373.14
    $1,373.14 - $1,373.14
    Current price $1,373.14
    3D Available

    This dining room server might be simple at first sight, but a closer look reveals beauty in the details. With the plank-effect cabinet doors and ta...

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  • Sale Sale

    Moriville Dining Room Set

    Original price $1,951.46 - Original price $4,129.84
    Original price $1,951.46 - Original price $4,129.84
    Original price $2,185.11
    $1,501.12 - $3,176.80
    $1,501.12 - $3,176.80
    Current price $1,680.85

    This versatile dining room table set elevates the art of casual rustic style. The extension table’s clean-lined, farmhouse profile is beautified wi...

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  • Moriville Dining Extension Table image
    Sale Sale

    Moriville Dining Extension Table

    Original price $1,164.85
    Original price $1,164.85 - Original price $1,164.85
    Original price $1,164.85
    Current price $896.04
    $896.04 - $896.04
    Current price $896.04
    3D Available

    This dining room extension table elevates the art of casual rustic style. Clean-lined, farmhouse profile is beautified with a distressed nutmeg fin...

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  • Moriville Dining Chair image
    Sale Sale

    Moriville Dining Chair

    Original price $196.65
    Original price $196.65 - Original price $196.65
    Original price $196.65
    Current price $151.27
    $151.27 - $151.27
    Current price $151.27

    This upholstered dining chair elevates the art of casual rustic style. With a distressed nutmeg finish, antiqued nailhead trim and textured polyest...

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  • Sale Sale

    Moriville Counter Height Dining Set

    Original price $2,220.43 - Original price $4,314.80
    Original price $2,220.43 - Original price $4,314.80
    Original price $2,220.43
    $1,708.02 - $3,319.08
    $1,708.02 - $3,319.08
    Current price $1,708.02

    This counter height dining table set with upholstered bar stools elevates the art of casual rustic style. Notable refinements include through-tenon...

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