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Call Us Today: 303-657-4761 | MON-THURS: 10-6 / FRI: 10-7 / SAT: 9-5 / SUN: CLOSED
Call Us Today: 303-657-4761 | MON-THURS: 10-6 / FRI: 10-7 / SAT: 9-5 / SUN: CLOSED

Consumer Choice

Shop the Consumer Choice collection at Icon Sales (CO)* in Westminster, CO. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Westminster to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Westminster, CO area. Financing options available.
  • Sale Sale

    Anarasia Bed

    $534.52 - $603.43
    $534.52 - $603.43
    $534.52
    $411.17 - $464.18
    $411.17 - $464.18
    $411.17

    This queen sleigh bed's crisp cottage white gives traditional Louis Philippe profiling a delightful style awakening. The look is timeless. The fee...

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  • Sale Sale

    Anarasia Chest of Drawers

    $494.17
    $494.17 - $494.17
    $494.17
    $380.13
    $380.13 - $380.13
    $380.13

    This chest of drawer's crisp cottage white gives traditional Louis Philippe profiling a delightful style awakening. The look is timeless. The feel...

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  • Sale Sale

    Anarasia Dresser

    $532.84
    $532.84 - $532.84
    $532.84
    $409.88
    $409.88 - $409.88
    $409.88

    This dresser's crisp cottage white gives traditional Louis Philippe profiling a delightful style awakening. The look is timeless. The feel? Right ...

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  • Sale Sale

    Anarasia Dresser and Mirror

    $677.40
    $677.40 - $677.40
    $677.40
    $521.08
    $521.08 - $521.08
    $521.08

    This dresser and mirror set's crisp cottage white gives traditional Louis Philippe profiling a delightful style awakening. The look is timeless. T...

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  • Sale Sale

    Anarasia Nightstand

    $248.77
    $248.77 - $248.77
    $248.77
    $191.36
    $191.36 - $191.36
    $191.36

    This nightstand's crisp cottage white gives traditional Louis Philippe profiling a delightful style awakening. The look is timeless. The feel? Rig...

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  • Sale Sale

    Ashbryn Chest of Drawers

    $1,220.31
    $1,220.31 - $1,220.31
    $1,220.31
    $938.70
    $938.70 - $938.70
    $938.70

    Casual style with substance. This two-tone chest of drawers raises the bar on comfortably cozy design in your soothing sanctuary. A sturdy silhoue...

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  • Ashbryn Dresser and Mirror image
    Sale Sale

    Ashbryn Dresser and Mirror

    $1,603.55
    $1,603.55 - $1,603.55
    $1,603.55
    $1,233.50
    $1,233.50 - $1,233.50
    $1,233.50

    Casual style with substance. This two-tone dresser with mirror raises the bar on comfortably cozy design in your soothing sanctuary. A sturdy silh...

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  • Baldridge 75" Bookcase image
    Sale Sale

    Baldridge 75" Bookcase

    $776.57
    $776.57 - $776.57
    $776.57
    $597.36
    $597.36 - $597.36
    $597.36

    Leaning toward a casually cool look with a touch of rustic industrial flair? This brilliant bookcase takes a fresh stance on style. Clean-lined pr...

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  • Baldridge Home Office Desk image
    Sale Sale

    Baldridge Home Office Desk

    $621.93
    $621.93 - $621.93
    $621.93
    $478.41
    $478.41 - $478.41
    $478.41

    Leaning toward a casually cool look with a touch of rustic industrial flair? This home office desk with canted legs takes a fresh stance on style....

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  • Sale Sale

    Bales Modular Seating

    $1,171.55 - $4,921.67
    $1,171.55 - $4,921.67
    $1,230.41
    $901.19 - $3,785.90
    $901.19 - $3,785.90
    $946.47

    Be bold with a modern take on seating. This accent chair set has an armless design and carries a checkered taupe upholstery neutral enough to fit ...

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  • Bandile Table Lamp image
    Sale Sale

    Bandile Table Lamp

    $98.96
    $98.96 - $98.96
    $98.96
    $76.12
    $76.12 - $76.12
    $76.12

    At home in urban industrial or modern farmhouse settings, this seeded glass lamp illuminates a cool vibe in any space. A bronze-tone finish gives ...

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  • Baystorm Bed image
    Sale Sale

    Baystorm Bed

    $633.69 - $882.45
    $633.69 - $882.45
    $882.45
    $487.45 - $678.81
    $487.45 - $678.81
    $678.81

    Rest in the casually cool style of this king panel bed. Its driftwood and smoky finish gives this bed an easy-going vibe that's perfect for creati...

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  • Sale Sale

    Baystorm Bedroom Set

    $1,205.19 - $2,181.79
    $1,205.19 - $2,181.79
    $1,275.78
    $927.07 - $1,678.30
    $927.07 - $1,678.30
    $981.37

    Rest and reflect in the beachy style of this bedroom package. Its driftwood and surfer-inspired smoky finish gives this set a rustic look that's p...

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  • Sale Sale

    Baystorm Youth Bed

    $563.08
    $563.08 - $563.08
    $563.08
    $433.14
    $433.14 - $433.14
    $433.14

    Rest in the casually cool style of this twin panel bed. Its driftwood and smoky finish gives this bed an easy-going vibe that's perfect for creati...

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  • Sale Sale

    Belachime Bed

    $284.06 - $563.08
    $284.06 - $563.08
    $354.67
    $218.51 - $433.14
    $218.51 - $433.14
    $272.82

    With its clean-lined look and modern attitude, this queen panel bed is a fresh style awakening. A warm charcoal hue over replicated oak grain easi...

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  • Sale Sale

    Belachime Chest of Drawers

    $423.58
    $423.58 - $423.58
    $423.58
    $325.83
    $325.83 - $325.83
    $325.83

    With its clean-lined look and modern attitude, this chest of drawers is a fresh style awakening. A warm charcoal hue over replicated oak grain eas...

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  • Sale Sale

    Belachime Dresser

    $458.87
    $458.87 - $458.87
    $458.87
    $352.98
    $352.98 - $352.98
    $352.98

    With its clean-lined look and modern attitude, this dresser is a fresh style awakening. A warm charcoal hue over replicated oak grain easily compl...

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  • Sale Sale

    Belachime Dresser and Mirror

    $568.14
    $568.14 - $568.14
    $568.14
    $437.03
    $437.03 - $437.03
    $437.03

    With its clean-lined look and modern attitude, this dresser and mirror is a fresh style awakening. A warm charcoal hue over replicated oak grain e...

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  • Sale Sale

    Belachime Nightstand

    $284.06
    $284.06 - $284.06
    $284.06
    $218.51
    $218.51 - $218.51
    $218.51

    With its clean-lined look and modern attitude, this nightstand is a fresh style awakening. A warm charcoal hue over replicated oak grain easily co...

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  • Product image
    Sale Sale

    Bellaby 4-Piece Entertainment Center with Electric Fireplace

    $1,391.14 - $2,151.51
    $1,391.14 - $2,151.51
    $2,151.51
    $1,070.11 - $1,655.01
    $1,070.11 - $1,655.01
    $1,655.01

    Express your modern farmhouse style with this entertainment center with fireplace. Its wispy white finish over replicated oak grain is a delightfu...

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  • Bellaby 4-Piece Entertainment Center with Fireplace image
    Sale Sale

    Bellaby 4-Piece Entertainment Center with Fireplace

    $2,114.54
    $2,114.54 - $2,114.54
    $2,114.54
    $1,626.57
    $1,626.57 - $1,626.57
    $1,626.57

    Express your farmhouse style with this entertainment center with fireplace insert. Its wispy white finish over replicated oak wood grain is a deli...

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  • Bellaby 63" TV Stand image
    Sale Sale

    Bellaby 63" TV Stand

    $563.08
    $563.08 - $563.08
    $563.08
    $433.14
    $433.14 - $433.14
    $433.14

    Express your farmhouse style with this TV stand. Its wispy white finish over replicated oak wood grain is a delightful change from the ordinary. C...

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  • Bellaby 63" TV Stand with Electric Fireplace image
    Sale Sale

    Bellaby 63" TV Stand with Electric Fireplace

    $1,124.50
    $1,124.50 - $1,124.50
    $1,124.50
    $865.00
    $865.00 - $865.00
    $865.00

    Express your farmhouse style with this TV stand with fireplace insert. Its wispy white finish over replicated oak wood grain is a delightful chang...

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  • Bellaby 63" TV Stand with Fireplace image
    Sale Sale

    Bellaby 63" TV Stand with Fireplace

    $1,087.53
    $1,087.53 - $1,087.53
    $1,087.53
    $836.56
    $836.56 - $836.56
    $836.56

    Express your farmhouse style with this TV stand with fireplace insert. Its wispy white finish over replicated oak wood grain is a delightful chang...

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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Icon Sales (CO)* — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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