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Call Us Today: 303-657-4761 | MON-THURS: 10-6 / FRI: 10-7 / SAT: 9-5 / SUN: CLOSED

Consumer Choice

Shop the Consumer Choice collection at Icon Sales (CO)* in Westminster, CO. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Westminster to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Westminster, CO area. Financing options available.

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  • Jacek Table Lamp (Set of 2) image
    Sale Sale

    Jacek Table Lamp (Set of 2)

    $234.38
    $234.38 - $234.38
    $234.38
    $180.29
    $180.29 - $180.29
    $180.29

    Faux concrete sets the stage for this ultra contemporary brass-tone table lamp. This substantial lamp is topped with a chic all-black shade with a ...

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  • Sale Sale

    Johnelle End Table Set

    $842.60
    $842.60 - $842.60
    $842.60
    $648.15
    $648.15 - $648.15
    $648.15

    Homey. Hearty. Heavenly hued. Luring with a distressed weathered gray finish and square baluster legs set on a broad lower shelf for great presence...

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  • Sale Sale

    Double Deal Reclining Sectional

    $5,569.72 - $8,035.92
    $5,569.72 - $8,035.92
    $5,569.72
    $4,284.40 - $6,181.48
    $4,284.40 - $6,181.48
    $4,284.40

    This power reclining sectional is the perfect combination of sleek style and thoughtful functionality. Engineered for comfort and convenience, it o...

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  • Sale Sale

    Terra Sleep Medium Mattress

    $2,522.10 - $3,366.99
    $2,522.10 - $3,366.99
    $2,522.10
    $1,940.08 - $2,589.99
    $1,940.08 - $2,589.99
    $1,940.08

    Peaceful zzz’s, positive impact. This mattress prioritizes conscious craftsmanship without sacrificing the luxurious sleep you love. Pressure-relie...

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  • Sale Sale

    Next-Gen DuraPella Power Reclining Sectional Sofa

    $2,588.05
    $2,588.05 - $2,588.05
    $2,588.05
    $1,990.81
    $1,990.81 - $1,990.81
    $1,990.81

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

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  • Sale Sale

    Next-Gen DuraPella Power Reclining Sectional Loveseat with Console

    $2,405.53
    $2,405.53 - $2,405.53
    $2,405.53
    $1,850.41
    $1,850.41 - $1,850.41
    $1,850.41

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

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  • Sale Sale

    Next-Gen DuraPella Power Reclining Sectional Loveseat

    $2,036.42
    $2,036.42 - $2,036.42
    $2,036.42
    $1,566.48
    $1,566.48 - $1,566.48
    $1,566.48

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

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  • Sale Sale

    Next-Gen DuraPella Power Reclining Sectional

    $3,673.97 - $4,843.46
    $3,673.97 - $4,843.46
    $3,673.97
    $2,826.13 - $3,725.74
    $2,826.13 - $3,725.74
    $2,826.13
    3D Available

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional,...

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  • Sale Sale

    Next-Gen DuraPella Power Recliner

    $1,336.13 - $2,662.28
    $1,336.13 - $2,662.28
    $2,317.86
    $1,027.79 - $2,047.91
    $1,027.79 - $2,047.91
    $1,782.97
    3D Available

    It’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rela...

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  • Sale Sale

    Next-Gen DuraPella Living Room Set

    $4,441.96 - $4,624.46
    $4,441.96 - $4,624.46
    $4,624.46
    $3,416.89 - $3,557.28
    $3,416.89 - $3,557.28
    $3,557.28

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this seating package, you can m...

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  • Jocelyne Tray (Set of 2) image
    Sale Sale

    Jocelyne Tray (Set of 2)

    $190.22
    $190.22 - $190.22
    $190.22
    $146.32
    $146.32 - $146.32
    $146.32

    Serve it up in style. Whether reserved for special gatherings or part of your everyday table display, this set of wood and metal trays is loaded wi...

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  • Sale Sale

    Wystfield Table Set

    $1,007.45 - $1,145.79
    $1,007.45 - $1,145.79
    $1,145.79
    $774.96 - $881.38
    $774.96 - $881.38
    $881.38

    Double take. Sporting a two-tone finish that pairs a distressed vintage white with aged natural pine color, this occasional table set elevates the ...

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  • Sale Sale

    Wystfield Occasional Table Set

    $1,290.39 - $1,567.10
    $1,290.39 - $1,567.10
    $1,290.39
    $992.61 - $1,205.46
    $992.61 - $1,205.46
    $992.61

    Double take. Sporting a two-tone finish, dual-sided lid design and expansive storage space, this occasional table set takes the art of rustic farmh...

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  • Sale Sale

    Wystfield End Table Set

    $565.89
    $565.89 - $565.89
    $565.89
    $435.30
    $435.30 - $435.30
    $435.30

    Double take. Sporting a two-tone finish that pairs a distressed vintage white with aged natural pine color, this 2-piece chairside end table set el...

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  • Wystfield End Table image
    Sale Sale

    Wystfield End Table

    $421.30
    $421.30 - $421.30
    $421.30
    $324.08
    $324.08 - $324.08
    $324.08

    Double take. Sporting a two-tone finish that pairs a distressed vintage white with aged natural pine color, this end table elevates the art of rust...

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  • Wystfield Coffee Table image
    Sale Sale

    Wystfield Coffee Table

    $724.50
    $724.50 - $724.50
    $724.50
    $557.31
    $557.31 - $557.31
    $557.31

    Double take. Sporting a two-tone finish, dual-sided lid design and expansive storage space, this square coffee table takes the art of rustic farmho...

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  • Wystfield Chairside End Table image
    Sale Sale

    Wystfield Chairside End Table

    $282.95
    $282.95 - $282.95
    $282.95
    $217.65
    $217.65 - $217.65
    $217.65

    Double take. Sporting a two-tone finish that pairs a distressed vintage white with aged natural pine color, this chairside end table elevates the a...

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  • Wynnlow TV Stand with Electric Fireplace image
    Sale Sale

    Wynnlow TV Stand with Electric Fireplace

    $885.86
    $885.86 - $885.86
    $885.86
    $681.43
    $681.43 - $681.43
    $681.43

    This TV stand with LED fireplace insert is sure to win your heart with its daring designer take on country living. Its crisp, clean and minimalist-...

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  • Wynnlow Nightstand image
    Sale Sale

    Wynnlow Nightstand

    $371.46
    $371.46 - $371.46
    $371.46
    $285.74
    $285.74 - $285.74
    $285.74
    3D Available

    This nightstand is sure to win your heart with its daring designer take on modern rustic. The nightstand’s crisp, clean and minimalist-chic profile...

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  • Wynnlow Dresser and Mirror image
    Sale Sale

    Wynnlow Dresser and Mirror

    $711.02
    $711.02 - $711.02
    $711.02
    $546.94
    $546.94 - $546.94
    $546.94
    3D Available

    This dresser and mirror set is sure to win your heart with its daring designer take on modern rustic. The dresser and mirror's crisp, clean and min...

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  • Wynnlow Dresser image
    Sale Sale

    Wynnlow Dresser

    $601.76
    $601.76 - $601.76
    $601.76
    $462.89
    $462.89 - $462.89
    $462.89
    3D Available

    This dresser is sure to win your heart with its daring, designer take on modern rustic style. The dresser’s crisp, clean and minimalist-chic profil...

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  • Wynnlow Crossbuck Bed image
    Sale Sale

    Wynnlow Crossbuck Bed

    $425.26 - $917.77
    $425.26 - $917.77
    $707.64
    $327.12 - $705.98
    $327.12 - $705.98
    $544.34
    3D Available

    This queen crossbuck panel bed is sure to win your heart with its daring designer take on modern rustic. The bed’s crisp, clean and minimalist-chic...

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  • Sale Sale

    Wynnlow Bedroom Set

    $1,240.51 - $2,585.17
    $1,240.51 - $2,585.17
    $1,240.51
    $954.24 - $1,988.59
    $954.24 - $1,988.59
    $954.24

    This bedroom package is sure to win your heart with its daring designer take on modern rustic. The bed, mirror and dresser’s crisp, clean and minim...

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  • Wynnlow Chest of Drawers image
    Sale Sale

    Wynnlow Chest of Drawers

    $601.76
    $601.76 - $601.76
    $601.76
    $462.89
    $462.89 - $462.89
    $462.89
    3D Available

    This chest of drawers is sure to win your heart with its daring designer take on modern rustic. The bedroom chest’s crisp, clean and minimalist-chi...

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5 Stars
Top Rated
Delivery Available
Payment Options Available