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Call Us Today: 303-657-4761 | MON-THURS: 10-6 / FRI: 10-7 / SAT: 9-5 / SUN: CLOSED

Consumer Choice

Shop the Consumer Choice collection at Icon Sales (CO)* in Westminster, CO. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Westminster to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Westminster, CO area. Financing options available.

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  • Acklen Place Power Reclining Sectional with Chaise image
    Sale Sale

    Acklen Place Power Reclining Sectional with Chaise

    $5,224.35
    $5,224.35 - $5,224.35
    $5,224.35
    $4,018.73
    $4,018.73 - $4,018.73
    $4,018.73

    Enjoy the endless adaptability of this power reclining sectional with chaise. Whether you’re hosting guests, setting up for movie night or just nee...

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  • Altari 2-Piece Sectional with Chaise image
    Sale Sale

    Altari 2-Piece Sectional with Chaise

    $1,979.51
    $1,979.51 - $1,979.51
    $1,979.51
    $1,522.70
    $1,522.70 - $1,522.70
    $1,522.70

    If style is the question, then this sectional is the answer. Sporting clean lines and sleek track arms, the decidedly contemporary profile is enhan...

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  • Altari 2-Piece Sleeper Sectional with Chaise image
    Sale Sale

    Altari 2-Piece Sleeper Sectional with Chaise

    $2,479.95
    $2,479.95 - $2,479.95
    $2,479.95
    $1,907.65
    $1,907.65 - $1,907.65
    $1,907.65

    If style is the question, then this sleeper sectional is the answer. Sporting clean lines and sleek track arms, the decidedly contemporary profile ...

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  • Sale Sale

    Altari Living Room Set

    $1,093.56 - $2,924.42
    $1,093.56 - $2,924.42
    $1,830.86
    $841.20 - $2,249.55
    $841.20 - $2,249.55
    $1,408.35

    If style is the question, then this sofa and loveseat set is the answer. Sporting clean lines and sleek track arms, the decidedly contemporary prof...

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  • Bales Modular Seating image
    Sale Sale

    Bales Modular Seating

    $1,171.55 - $4,921.67
    $1,171.55 - $4,921.67
    $1,230.41
    $901.19 - $3,785.90
    $901.19 - $3,785.90
    $946.47

    Be bold with a modern take on seating. This accent chair set has an armless design and carries a checkered taupe upholstery neutral enough to fit i...

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  • Sale Sale

    Bovarian Living Room Set

    $3,159.94 - $4,378.58
    $3,159.94 - $4,378.58
    $3,159.94
    $2,430.72 - $3,368.14
    $2,430.72 - $3,368.14
    $2,430.72

    Whether your style is clean and contemporary or cozy modern farmhouse, this sectional and ottoman in a stone-tone neutral upholstery brings your vi...

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  • Bovarian Sectional image
    Sale Sale

    Bovarian Sectional

    $2,429.90 - $3,648.54
    $2,429.90 - $3,648.54
    $2,429.90
    $1,869.15 - $2,806.57
    $1,869.15 - $2,806.57
    $1,869.15

    Whether your vision is clean and contemporary or cozy modern farmhouse, this sectional in a stone-tone neutral upholstery has the corner on style. ...

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  • Correze Power Reclining Sectional with Chaise image
    Sale Sale

    Correze Power Reclining Sectional with Chaise

    $6,045.13
    $6,045.13 - $6,045.13
    $6,045.13
    $4,650.10
    $4,650.10 - $4,650.10
    $4,650.10

    Truly putting high design into recline, this power reclining sectional with chaise proves that just because you’re a recliner doesn’t mean you have...

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  • Correze Power Reclining Sectional image
    Sale Sale

    Correze Power Reclining Sectional

    $4,288.36 - $5,489.08
    $4,288.36 - $5,489.08
    $4,288.36
    $3,298.74 - $4,222.37
    $3,298.74 - $4,222.37
    $3,298.74

    Truly putting high design into recline, this power reclining sectional with gray leather match upholstery proves that just because you’re a recline...

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  • Sale Sale

    Double Deal Reclining Sectional

    $5,569.72 - $8,035.92
    $5,569.72 - $8,035.92
    $5,569.72
    $4,284.40 - $6,181.48
    $4,284.40 - $6,181.48
    $4,284.40

    This power reclining sectional is the perfect combination of sleek style and thoughtful functionality. Engineered for comfort and convenience, it o...

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  • Sale Sale

    Next-Gen DuraPella Power Reclining Sectional Sofa

    $2,588.05
    $2,588.05 - $2,588.05
    $2,588.05
    $1,990.81
    $1,990.81 - $1,990.81
    $1,990.81

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

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  • Sale Sale

    Next-Gen DuraPella Power Reclining Sectional Loveseat with Console

    $2,405.53
    $2,405.53 - $2,405.53
    $2,405.53
    $1,850.41
    $1,850.41 - $1,850.41
    $1,850.41

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

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  • Sale Sale

    Next-Gen DuraPella Power Reclining Sectional Loveseat

    $2,036.42
    $2,036.42 - $2,036.42
    $2,036.42
    $1,566.48
    $1,566.48 - $1,566.48
    $1,566.48

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

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  • Sale Sale

    Next-Gen DuraPella Power Reclining Sectional

    $3,673.97 - $4,843.46
    $3,673.97 - $4,843.46
    $3,673.97
    $2,826.13 - $3,725.74
    $2,826.13 - $3,725.74
    $2,826.13
    3D Available

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional,...

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  • Sale Sale

    Next-Gen DuraPella Living Room Set

    $4,441.96 - $4,624.46
    $4,441.96 - $4,624.46
    $4,624.46
    $3,416.89 - $3,557.28
    $3,416.89 - $3,557.28
    $3,557.28

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this seating package, you can m...

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  • Sale Sale

    Tambo Living Room Set

    $4,095.78
    $4,095.78 - $4,095.78
    $4,095.78
    $3,150.60
    $3,150.60 - $3,150.60
    $3,150.60

    With plush cushions and wraparound pillow top arms, this 2-piece sectional and recliner set takes comfort to a whole new level. Its faux vintage le...

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  • Tambo 2-Piece Reclining Sectional image
    Sale Sale

    Tambo 2-Piece Reclining Sectional

    $3,145.27
    $3,145.27 - $3,145.27
    $3,145.27
    $2,419.44
    $2,419.44 - $2,419.44
    $2,419.44

    With plush cushions and wraparound pillow top arms, this sectional takes comfort to a whole new level. Faux vintage leather requires minimal care, ...

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  • Rawcliffe Sectional image
    Sale Sale

    Rawcliffe Sectional

    $3,948.80 - $5,579.56
    $3,948.80 - $5,579.56
    $3,948.80
    $3,037.54 - $4,291.97
    $3,037.54 - $4,291.97
    $3,037.54

    If you love the idea of contemporary style that’s ultra warm and inviting, this sectional is casual refinement you’ll love living with. Lightening ...

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  • Sale Sale

    Rawcliffe Living Room Set

    $4,752.44 - $5,567.82
    $4,752.44 - $5,567.82
    $5,567.82
    $3,655.72 - $4,282.94
    $3,655.72 - $4,282.94
    $4,282.94

    If you love the idea of contemporary style that’s ultra warm and inviting, this 4-piece sectional with ottoman is casual refinement you’ll love liv...

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  • Partymate 2-Piece Reclining Sectional image
    Sale Sale

    Partymate 2-Piece Reclining Sectional

    $2,714.02 - $3,145.27
    $2,714.02 - $3,145.27
    $2,980.43
    $2,087.71 - $2,419.44
    $2,087.71 - $2,419.44
    $2,292.64

    Affordable luxury made easy. An essential for living room lounging, this sectional is a star in social spaces. Its sleek slate gray faux leather is...

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  • O'Phannon 2-Piece Sectional with Chaise image
    Sale Sale

    O'Phannon 2-Piece Sectional with Chaise

    $2,263.57
    $2,263.57 - $2,263.57
    $2,263.57
    $1,741.21
    $1,741.21 - $1,741.21
    $1,741.21

    Complete your at-home retreat with this casually chic sectional with chaise. The luxe herringbone chenille upholstery is indulgently plush to the t...

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  • Sale Sale

    Next-Gen DuraPella Living Room Set

    $5,570.88 - $7,888.74
    $5,570.88 - $7,888.74
    $5,570.88
    $4,285.29 - $6,068.26
    $4,285.29 - $6,068.26
    $4,285.29

    It’s time to rethink the way you relax—and time to experience the joys of this seating package. Taking a fashion-forward approach to the art of rel...

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  • Sale Sale

    Next-Gen DuraPella Living Room Set

    $6,942.65 - $9,604.92
    $6,942.65 - $9,604.92
    $6,942.65
    $5,340.50 - $7,388.40
    $5,340.50 - $7,388.40
    $5,340.50

    This sleek, ultra-modern power reclining seating package has it all. With designer style and head-to-toe comfort, it has the upscale look of leathe...

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  • Sale Sale

    O'Phannon Living Room Set

    $2,861.16
    $2,861.16 - $2,861.16
    $2,861.16
    $2,200.89
    $2,200.89 - $2,200.89
    $2,200.89

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