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Call Us Today: 303-657-4761 | MON-THURS: 10-6 / FRI: 10-7 / SAT: 9-5 / SUN: CLOSED

Consumer Choice

Shop the Consumer Choice collection at Icon Sales (CO)* in Westminster, CO. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Westminster to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Westminster, CO area. Financing options available.

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  • Hyanna Panel Storage Bed image
    Sale Sale

    Hyanna Panel Storage Bed

    $719.42 - $900.93
    $719.42 - $900.93
    $900.93
    $553.40 - $693.02
    $553.40 - $693.02
    $693.02
    3D Available

    Inspired by natural beauty, refined to perfection. This king panel storage bed brings cozy outdoor vibes to your bedroom with its warm and inviting...

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  • Hyanna Panel Storage Bed with 1 Under Bed Storage Drawer image
    Sale Sale

    Hyanna Panel Storage Bed with 1 Under Bed Storage Drawer

    $1,067.33 - $1,230.36
    $1,067.33 - $1,230.36
    $1,230.36
    $821.02 - $946.43
    $821.02 - $946.43
    $946.43
    3D Available

    Inspired by natural beauty, refined to perfection. This king panel storage bed brings cozy outdoor vibes to your bedroom with its warm and inviting...

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  • Hyanna Panel Storage Bed with 2 Under Bed Storage Drawer image
    Sale Sale

    Hyanna Panel Storage Bed with 2 Under Bed Storage Drawer

    $1,270.71 - $1,433.73
    $1,270.71 - $1,433.73
    $1,433.73
    $977.47 - $1,102.87
    $977.47 - $1,102.87
    $1,102.87
    3D Available

    Inspired by natural beauty, refined to perfection. This king panel storage bed brings cozy outdoor vibes to your bedroom with its warm and inviting...

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  • Jacek Table Lamp (Set of 2) image
    Sale Sale

    Jacek Table Lamp (Set of 2)

    $234.38
    $234.38 - $234.38
    $234.38
    $180.29
    $180.29 - $180.29
    $180.29

    Faux concrete sets the stage for this ultra contemporary brass-tone table lamp. This substantial lamp is topped with a chic all-black shade with a ...

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  • Sale Sale

    Double Deal Reclining Sectional

    $5,569.72 - $8,035.92
    $5,569.72 - $8,035.92
    $5,569.72
    $4,284.40 - $6,181.48
    $4,284.40 - $6,181.48
    $4,284.40

    This power reclining sectional is the perfect combination of sleek style and thoughtful functionality. Engineered for comfort and convenience, it o...

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  • Sale Sale

    Next-Gen DuraPella Power Reclining Sectional Sofa

    $2,588.05
    $2,588.05 - $2,588.05
    $2,588.05
    $1,990.81
    $1,990.81 - $1,990.81
    $1,990.81

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

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  • Sale Sale

    Next-Gen DuraPella Power Reclining Sectional Loveseat with Console

    $2,405.53
    $2,405.53 - $2,405.53
    $2,405.53
    $1,850.41
    $1,850.41 - $1,850.41
    $1,850.41

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

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  • Sale Sale

    Next-Gen DuraPella Power Reclining Sectional Loveseat

    $2,036.42
    $2,036.42 - $2,036.42
    $2,036.42
    $1,566.48
    $1,566.48 - $1,566.48
    $1,566.48

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

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  • Sale Sale

    Next-Gen DuraPella Power Reclining Sectional

    $3,673.97 - $4,843.46
    $3,673.97 - $4,843.46
    $3,673.97
    $2,826.13 - $3,725.74
    $2,826.13 - $3,725.74
    $2,826.13
    3D Available

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional,...

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  • Sale Sale

    Next-Gen DuraPella Power Recliner

    $1,336.13 - $2,662.28
    $1,336.13 - $2,662.28
    $2,317.86
    $1,027.79 - $2,047.91
    $1,027.79 - $2,047.91
    $1,782.97
    3D Available

    It’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rela...

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  • Sale Sale

    Next-Gen DuraPella Living Room Set

    $4,441.96 - $4,624.46
    $4,441.96 - $4,624.46
    $4,624.46
    $3,416.89 - $3,557.28
    $3,416.89 - $3,557.28
    $3,557.28

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this seating package, you can m...

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  • Winter Arc Lamp image
    Sale Sale

    Winter Arc Lamp

    $471.34
    $471.34 - $471.34
    $471.34
    $362.57
    $362.57 - $362.57
    $362.57

    Have a ball bringing highly contemporary style to a space with this 5-light floor lamp. Crystal-like acrylic balls spread light in such an illumina...

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  • Watson Sofa/Console Table image
    Sale Sale

    Watson Sofa/Console Table

    $385.97
    $385.97 - $385.97
    $385.97
    $296.90
    $296.90 - $296.90
    $296.90

    Drawing from the beauty of clean-lined mid-century design, this sofa table feels right at home in today’s modern spaces. Oil-rubbed distressing on ...

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  • Watson End Table image
    Sale Sale

    Watson End Table

    $250.56
    $250.56 - $250.56
    $250.56
    $192.74
    $192.74 - $192.74
    $192.74

    Drawing from the beauty of clean-lined mid-century design, this square end table feels right at home in today’s modern spaces. Oil-rubbed distressi...

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  • Watson Coffee Table image
    Sale Sale

    Watson Coffee Table

    $455.16
    $455.16 - $455.16
    $455.16
    $350.12
    $350.12 - $350.12
    $350.12

    Showing off big-time with oversized tabletop space, this rectangular coffee table serves up major contemporary style. Drawing from the beauty of cl...

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  • Wadeworth Table (Set of 3) image
    Sale Sale

    Wadeworth Table (Set of 3)

    $234.38
    $234.38 - $234.38
    $234.38
    $180.29
    $180.29 - $180.29
    $180.29

    Casual and industrial can take you so many places with this accent table set. From driftwood beachy to uptown urban, this set provides the contempo...

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  • Vallborough Bowl image
    Sale Sale

    Vallborough Bowl

    $147.54
    $147.54 - $147.54
    $147.54
    $113.49
    $113.49 - $113.49
    $113.49

    With an almost sculptural look, this bowl is a standout accent. It’s an effortlessly chic way to elevate your decor. Place it on a patio table to c...

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  • Sale Sale

    Tulen Reclining Sofa

    $1,319.31
    $1,319.31 - $1,319.31
    $1,319.31
    $1,014.85
    $1,014.85 - $1,014.85
    $1,014.85
    3D Available

    This reclining sofa puts the win in winning. Its waterfall back design and doubly plump pillow top arms team up with soft chenille fabric to go for...

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  • Sale Sale

    Tulen Reclining Loveseat

    $1,200.41
    $1,200.41 - $1,200.41
    $1,200.41
    $923.39
    $923.39 - $923.39
    $923.39
    3D Available

    This reclining loveseat puts the win in winning. Its waterfall back design and doubly plump pillow top arms team up with soft chenille fabric to go...

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  • Sale Sale

    Tulen Recliner

    $784.19
    $784.19 - $784.19
    $784.19
    $603.22
    $603.22 - $603.22
    $603.22
    3D Available

    This rocker recliner puts the win in winning. Its waterfall back design and doubly plump pillow top arms team up with soft chenille fabric to go fo...

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  • Trailbend Accent Table image
    Sale Sale

    Trailbend Accent Table

    $293.24
    $293.24 - $293.24
    $293.24
    $225.57
    $225.57 - $225.57
    $225.57
    3D Available

    For those with discriminating tastes and a desire to be different, this two-tone accent table offers a unique conversation piece for contemporary d...

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  • Todoe End Table with USB Ports & Outlets image
    Sale Sale

    Todoe End Table with USB Ports & Outlets

    $385.97
    $385.97 - $385.97
    $385.97
    $296.90
    $296.90 - $296.90
    $296.90

    Take a stance for rustic-industrial style with this mixed material end table. Weather-washed pine wood and veneers are contrasted with canted metal...

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  • Todoe Coffee Table with Lift Top image
    Sale Sale

    Todoe Coffee Table with Lift Top

    $962.95
    $962.95 - $962.95
    $962.95
    $740.73
    $740.73 - $740.73
    $740.73

    Mixed material lift top table truly elevates rustic-industrial style. Weather-washed pine wood and veneers are contrasted with canted metal legs an...

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  • Todoe 65" TV Stand with Electric Fireplace image
    Sale Sale

    Todoe 65" TV Stand with Electric Fireplace

    $2,096.02
    $2,096.02 - $2,096.02
    $2,096.02
    $1,612.32
    $1,612.32 - $1,612.32
    $1,612.32

    Make watching TV a joy with this large TV stand. Its top surface accommodates TVs up to 70 inches. The stand's rustic-industrial style—with a gray ...

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5 Stars
Top Rated
Delivery Available
Payment Options Available