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Call Us Today: 303-657-4761 | MON-THURS: 10-6 / FRI: 10-7 / SAT: 9-5 / SUN: CLOSED
Call Us Today: 303-657-4761 | MON-THURS: 10-6 / FRI: 10-7 / SAT: 9-5 / SUN: CLOSED

Consumer Choice

Shop the Consumer Choice collection at Icon Sales (CO)* in Westminster, CO. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Westminster to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Westminster, CO area. Financing options available.
  • Baldridge 75" Bookcase image
    Sale Sale

    Baldridge 75" Bookcase

    $776.57
    $776.57 - $776.57
    $776.57
    $597.36
    $597.36 - $597.36
    $597.36

    Leaning toward a casually cool look with a touch of rustic industrial flair? This brilliant bookcase takes a fresh stance on style. Clean-lined pro...

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  • Sale Sale

    Bolanburg Dining Server

    $1,472.43
    $1,472.43 - $1,472.43
    $1,472.43
    $1,132.64
    $1,132.64 - $1,132.64
    $1,132.64
    3D Available

    Need a stylish space to store dinnerware and all your dining room essentials? This server is a dream come true with two adjustable shelves that off...

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  • Trinell Pier image
    Sale Sale

    Trinell Pier

    $197.86 - $458.87
    $197.86 - $458.87
    $458.87
    $152.20 - $352.98
    $152.20 - $352.98
    $352.98

    Entertain a rugged yet refined sense of style with this entertainment center pier. Its rustic finish and plank-style details pay homage to reclaime...

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  • Realyn 75" Bookcase image
    Sale Sale

    Realyn 75" Bookcase

    $855.56
    $855.56 - $855.56
    $855.56
    $658.12
    $658.12 - $658.12
    $658.12
    3D Available

    Elevating the art of traditional cottage styling, this bookcase is your heavenly home office realized. Its antiqued two-tone aesthetic blends a chi...

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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Icon Sales (CO)* — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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Top Rated
Delivery Available
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