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Call Us Today: 303-657-4761 | MON-THURS: 10-6 / FRI: 10-7 / SAT: 9-5 / SUN: CLOSED
Call Us Today: 303-657-4761 | MON-THURS: 10-6 / FRI: 10-7 / SAT: 9-5 / SUN: CLOSED

Consumer Choice

Shop the Consumer Choice collection at Icon Sales (CO)* in Westminster, CO. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Westminster to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Westminster, CO area. Financing options available.
  • Bellaby 63" TV Stand image
    Sale Sale

    Bellaby 63" TV Stand

    $563.08
    $563.08 - $563.08
    $563.08
    $433.14
    $433.14 - $433.14
    $433.14

    Express your farmhouse style with this TV stand. Its wispy white finish over replicated oak wood grain is a delightful change from the ordinary. Cl...

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  • Wystfield End Table image
    Sale Sale

    Wystfield End Table

    $421.30
    $421.30 - $421.30
    $421.30
    $324.08
    $324.08 - $324.08
    $324.08

    Double take. Sporting a two-tone finish that pairs a distressed vintage white with aged natural pine color, this end table elevates the art of rust...

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  • Wynnlow 63" TV Stand image
    Sale Sale

    Wynnlow 63" TV Stand

    $563.08
    $563.08 - $563.08
    $563.08
    $433.14
    $433.14 - $433.14
    $433.14

    This TV stand with fireplace option is sure to win your heart with its daring designer take on modern rustic. The stand’s crisp, clean and minimali...

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  • Valebeck End Table image
    Sale Sale

    Valebeck End Table

    $421.30
    $421.30 - $421.30
    $421.30
    $324.08
    $324.08 - $324.08
    $324.08

    To those with an eye for the best in rustic farmhouse living, this two-tone end table doubles up on charm. Designer touches include plank-effect st...

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  • Realyn Dining Server image
    Sale Sale

    Realyn Dining Server

    $1,551.43
    $1,551.43 - $1,551.43
    $1,551.43
    $1,193.41
    $1,193.41 - $1,193.41
    $1,193.41
    3D Available

    Serve up a French country-inspired feast for the eyes with this dining room server. Its cabinet storage is beautified with decorative fretwork over...

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  • Naydell 92" TV Stand image
    Sale Sale

    Naydell 92" TV Stand

    $1,317.81
    $1,317.81 - $1,317.81
    $1,317.81
    $1,013.70
    $1,013.70 - $1,013.70
    $1,013.70

    Balancing chic flair with a relaxed sensibility, this extra-large TV stand strikes just the right tone for rustic sophistication. Beautifully clean...

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  • Lyncott Dining Server image
    Sale Sale

    Lyncott Dining Server

    $1,164.85
    $1,164.85 - $1,164.85
    $1,164.85
    $896.04
    $896.04 - $896.04
    $896.04
    3D Available

    A refreshed take on retro aesthetics. This dining server adds an air of playful simplicity to your dining space, capturing the architectural langua...

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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Icon Sales (CO)* — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

5 Stars
Top Rated
Delivery Available
Payment Options Available