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Call Us Today: 303-657-4761 | MON-THURS: 10-6 / FRI: 10-7 / SAT: 9-5 / SUN: CLOSED
Call Us Today: 303-657-4761 | MON-THURS: 10-6 / FRI: 10-7 / SAT: 9-5 / SUN: CLOSED

Consumer Choice

Shop the Consumer Choice collection at Icon Sales (CO)* in Westminster, CO. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Westminster to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Westminster, CO area. Financing options available.
  • Sale Sale

    Haddigan Counter Height Dining Extension Table

    $852.20
    $852.20 - $852.20
    $852.20
    $655.54
    $655.54 - $655.54
    $655.54
    3D Available

    Take clean-lined, classic styling and touches of vintage inspiration. Top with a deep, complex finish for newfound sophistication. Now that's a loo...

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  • Sale Sale

    Juararo Dresser

    $921.13
    $921.13 - $921.13
    $921.13
    $708.56
    $708.56 - $708.56
    $708.56
    3D Available

    Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this dresser has a vintage finish that is remin...

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  • Wystfield End Table image
    Sale Sale

    Wystfield End Table

    $421.30
    $421.30 - $421.30
    $421.30
    $324.08
    $324.08 - $324.08
    $324.08

    Double take. Sporting a two-tone finish that pairs a distressed vintage white with aged natural pine color, this end table elevates the art of rust...

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  • Wystfield Chairside End Table image
    Sale Sale

    Wystfield Chairside End Table

    $282.95
    $282.95 - $282.95
    $282.95
    $217.65
    $217.65 - $217.65
    $217.65

    Double take. Sporting a two-tone finish that pairs a distressed vintage white with aged natural pine color, this chairside end table elevates the a...

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  • Willowton Dressing Chest image
    Sale Sale

    Willowton Dressing Chest

    $1,025.34
    $1,025.34 - $1,025.34
    $1,025.34
    $788.72
    $788.72 - $788.72
    $788.72
    3D Available

    This dressing chest is the ultimate statement piece for a coastal cottage or shabby chic inspired retreat. A whitewash finish on the drawers and si...

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  • Valebeck Chairside End Table image
    Sale Sale

    Valebeck Chairside End Table

    $282.95
    $282.95 - $282.95
    $282.95
    $217.65
    $217.65 - $217.65
    $217.65

    To those with an eye for the best in rustic farmhouse living, this two-tone chairside end table doubles up on charm. Designer touches include plank...

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  • Tyler Creek Chairside End Table with USB Ports & Outlets image
    Sale Sale

    Tyler Creek Chairside End Table with USB Ports & Outlets

    $421.30
    $421.30 - $421.30
    $421.30
    $324.08
    $324.08 - $324.08
    $324.08
    3D Available

    Shabby chic with a hint of down-home country, this chairside end table is all the talk of today’s design world. Wood grain shows through the weathe...

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  • Realyn Chairside End Table image
    Sale Sale

    Realyn Chairside End Table

    $385.97 - $421.30
    $385.97 - $421.30
    $385.97
    $296.90 - $324.08
    $296.90 - $324.08
    $296.90

    This chairside end table is traditional cottage styling made for modern living. Antiqued two-tone finish blends a chipped white with a distressed w...

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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Icon Sales (CO)* — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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