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Call Us Today: 303-657-4761 | MON-THURS: 10-6 / FRI: 10-7 / SAT: 9-5 / SUN: CLOSED

Consumer Choice

Shop the Consumer Choice collection at Icon Sales (CO)* in Westminster, CO. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Westminster to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Westminster, CO area. Financing options available.

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  • Kanwyn Bed with Storage Bench image
    Sale Sale

    Kanwyn Bed with Storage Bench

    Original price $1,529.61 - Original price $1,756.51
    Original price $1,529.61 - Original price $1,756.51
    Original price $1,529.61
    $1,176.62 - $1,351.16
    $1,176.62 - $1,351.16
    Current price $1,176.62

    Give your retreat vintage charm with this queen panel bed and storage footboard. In a beautifully distressed whitewash finish, you'll love the head...

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  • Kanwyn Bed image
    Sale Sale

    Kanwyn Bed

    Original price $1,033.73 - Original price $1,374.95
    Original price $1,033.73 - Original price $1,374.95
    Original price $1,033.73
    $795.18 - $1,057.65
    $795.18 - $1,057.65
    Current price $795.18

    Give your retreat vintage charm with this queen panel bed. In a beautifully distressed whitewash finish, you'll love the headboard's grand style fe...

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  • Sale Sale

    Juararo Bedroom Set

    Original price $1,674.17 - Original price $2,694.46
    Original price $1,674.17 - Original price $2,694.46
    Original price $1,674.17
    $1,287.82 - $2,072.66
    $1,287.82 - $2,072.66
    Current price $1,287.82

    Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this 5-piece bedroom set has a vintage finish t...

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  • Juararo Bed image
    Sale Sale

    Juararo Bed

    Original price $608.48 - Original price $1,062.31
    Original price $608.48 - Original price $1,062.31
    Original price $1,062.31
    $468.06 - $817.16
    $468.06 - $817.16
    Current price $817.16
    3D Available

    Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this California king poster bed has a vintage-s...

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  • Sale Sale

    Baystorm Storage Bed

    Original price $894.19 - Original price $1,781.70
    Original price $894.19 - Original price $1,781.70
    Original price $1,220.31
    $687.84 - $1,370.54
    $687.84 - $1,370.54
    Current price $938.70
    3D Available

    Rest in the casually cool style and practicality of this king panel storage bed. Its driftwood and smoky finish gives this bed an easy-going vibe t...

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  • Sale Sale

    Fortman Panel Storage Bed

    Original price $1,253.92 - Original price $1,615.33
    Original price $1,253.92 - Original price $1,615.33
    Original price $1,363.17
    $964.55 - $1,242.56
    $964.55 - $1,242.56
    Current price $1,048.59

    The casual design of this queen panel storage bed introduces a time-honored look to your restful retreat. The beautifully crafted piece is built to...

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  • Sale Sale

    Zuraleus Bed

    Original price $593.33 - Original price $1,094.26
    Original price $593.33 - Original price $1,094.26
    Original price $593.33
    $456.41 - $841.74
    $456.41 - $841.74
    Current price $456.41
    3D Available

    If glitz and glam are your jam, you’re gonna love this queen upholstered panel bed. Gleaming glitter and dazzling chrome-tone touches are paired wi...

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  • Sale Sale

    Cambeck Bed

    Original price $534.52 - Original price $885.83
    Original price $534.52 - Original price $885.83
    Original price $603.46
    $411.17 - $681.41
    $411.17 - $681.41
    Current price $464.20
    3D Available

    What a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this queen panel bed makes itself at home. The wispy wh...

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  • Sale Sale

    Ashbryn Bedroom Package

    Original price $2,751.59 - Original price $3,472.64
    Original price $2,751.59 - Original price $3,472.64
    Original price $2,751.59
    $2,116.61 - $2,671.26
    $2,116.61 - $2,671.26
    Current price $2,116.61

    Casual style with substance. This two-tone bedroom package raises the bar on comfortably cozy design in your soothing sanctuary. Charmingly curated...

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  • Sale Sale

    Cambeck Bed with 2 Storage Drawers

    Original price $813.57 - Original price $1,398.50
    Original price $813.57 - Original price $1,398.50
    Original price $1,124.53
    $625.82 - $1,075.77
    $625.82 - $1,075.77
    Current price $865.02
    3D Available

    What a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this queen panel storage bed makes itself at home. The ...

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  • Sale Sale

    Cambeck Bed with 4 Storage Drawers

    Original price $1,368.20 - Original price $1,754.86
    Original price $1,368.20 - Original price $1,754.86
    Original price $1,480.90
    $1,052.46 - $1,349.89
    $1,052.46 - $1,349.89
    Current price $1,139.15
    3D Available

    What a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this queen panel storage bed makes itself at home. The ...

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  • Sale Sale

    Maylee Bed

    Original price $4,207.22
    Original price $4,207.22 - Original price $4,207.22
    Original price $4,207.22
    Current price $3,236.32
    $3,236.32 - $3,236.32
    Current price $3,236.32

    Dreams of lavish, luxurious living are within reach with this queen canopy bed. Recalling a classic sense of refinement, its grand mansion-style po...

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  • Sale Sale

    Broachmyn Bed

    Original price $299.22 - Original price $837.06
    Original price $299.22 - Original price $837.06
    Original price $366.43
    $230.17 - $643.89
    $230.17 - $643.89
    Current price $281.87
    3D Available

    Specifications Dimensions 65''W x 88''D x 48''H Weight 115.0lbs. Brand Name Signature Design by Ashley¨ Lifestyle Casual Bed Style Bookcase Bed Ass...

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  • Sale Sale

    Feddinger Bedroom Set

    Original price $3,128.07 - Original price $5,420.81
    Original price $3,128.07 - Original price $5,420.81
    Original price $3,734.86
    $2,406.21 - $4,169.85
    $2,406.21 - $4,169.85
    Current price $2,872.97

    A relaxed take on casual traditional design, this bedroom package strikes a comfy pose with a classic sensibility. Its timeless design and chestnut...

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  • Sale Sale

    Robbinsdale Bedroom Set

    Original price $3,128.07 - Original price $5,420.81
    Original price $3,128.07 - Original price $5,420.81
    Original price $3,734.86
    $2,406.21 - $4,169.85
    $2,406.21 - $4,169.85
    Current price $2,872.97

    Elegant, timeless furnishings take your bedroom to the next level. Nothing does that better than this bedroom package. The antiqued white finish wi...

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  • Sale Sale

    Millennium 2.0 Foam 12 Inch Mattress

    Original price $722.83 - Original price $1,118.68
    Original price $722.83 - Original price $1,118.68
    Original price $995.06
    $556.02 - $860.52
    $556.02 - $860.52
    Current price $765.43

    Discover the luxury of this memory foam queen mattress. Temperature-regulating material in the stretch knit cover keeps you at a comfortable temper...

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