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Call Us Today: 303-657-4761 | MON-THURS: 10-6 / FRI: 10-7 / SAT: 9-5 / SUN: CLOSED
Call Us Today: 303-657-4761 | MON-THURS: 10-6 / FRI: 10-7 / SAT: 9-5 / SUN: CLOSED

Consumer Choice

Shop the Consumer Choice collection at Icon Sales (CO)* in Westminster, CO. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Westminster to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Westminster, CO area. Financing options available.
  • Sale Sale

    Robbinsdale Counter Height Dining Table and 3 Barstools Set

    $874.06
    $874.06 - $874.06
    $874.06
    $672.35
    $672.35 - $672.35
    $672.35

    This counter height dining table and barstools set brings an air of casual charm to mealtime. With its antiqued white finish and light gray upholst...

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  • Sale Sale

    Wildenauer Counter Height Barstool

    $174.81
    $174.81 - $174.81
    $174.81
    $134.47
    $134.47 - $134.47
    $134.47

    This counter height bar stool dresses up your favorite farmhouse motifs with modern flair. A contoured butcher-block style seat keeps you comfortab...

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  • Sale Sale

    Newellen Oversized Accent Ottoman

    $451.87
    $451.87 - $451.87
    $451.87
    $347.59
    $347.59 - $347.59
    $347.59

    Why choose between classic comfort and modern design? This oversized accent ottoman welcomes day-to-day relaxation in style. Its dimensional, mensw...

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  • Sale Sale

    Newellen Sleeper Sectional with Chaise

    $2,989.14
    $2,989.14 - $2,989.14
    $2,989.14
    $2,299.34
    $2,299.34 - $2,299.34
    $2,299.34

    Why choose between classic comfort and modern design? This sleeper sectional with chaise welcomes day-to-day relaxation in style. Its dimensional, ...

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  • Sale Sale

    Newellen Sectional with Double Chaise

    $2,275.33
    $2,275.33 - $2,275.33
    $2,275.33
    $1,750.25
    $1,750.25 - $1,750.25
    $1,750.25

    Why choose between classic comfort and modern design? This sectional with double chaise welcomes day-to-day relaxation in style. Its dimensional, m...

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  • Sale Sale

    Broachmyn Chest of Drawers

    $437.02
    $437.02 - $437.02
    $437.02
    $336.17
    $336.17 - $336.17
    $336.17

    New Product - Professional Photography Coming Soon

    This chest of drawers evokes the tranquil vibe you long for in your dream destination. Its two-tone textured look marries a rustic gray finish and ...

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  • Sale Sale

    Broachmyn Nightstand

    $201.71
    $201.71 - $201.71
    $201.71
    $155.16
    $155.16 - $155.16
    $155.16

    New Product - Professional Photography Coming Soon

    This nightstand evokes the tranquil vibe you long for in your dream destination. Its two-tone textured look marries a rustic gray finish and a matt...

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  • Sale Sale

    Broachmyn Dresser

    $470.65
    $470.65 - $470.65
    $470.65
    $362.04
    $362.04 - $362.04
    $362.04

    New Product - Professional Photography Coming Soon

    This bright and airy dresser evokes the tranquil vibe you long for in your dream destination. Its light gray finish over replicated oak grain whisp...

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  • Sale Sale

    Broachmyn Dresser and Mirror

    $571.52
    $571.52 - $571.52
    $571.52
    $439.63
    $439.63 - $439.63
    $439.63
    3D Available

    This bright and airy dresser with mirror evokes the tranquil vibe you long for in your dream destination. Its light gray finish over replicated oak...

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  • Sale Sale

    Broachmyn Bed

    $299.22 - $837.06
    $299.22 - $837.06
    $366.43
    $230.17 - $643.89
    $230.17 - $643.89
    $281.87
    3D Available

    Specifications Dimensions 65''W x 88''D x 48''H Weight 115.0lbs. Brand Name Signature Design by Ashley¨ Lifestyle Casual Bed Style Bookcase Bed Ass...

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  • Sale Sale

    Broachmyn Bedroom Mirror

    $100.87
    $100.87 - $100.87
    $100.87
    $77.59
    $77.59 - $77.59
    $77.59

    New Product - Professional Photography Coming Soon

    This bedroom mirror evokes the tranquil vibe you long for in your dream destination. Its two-tone textured look marries a rustic gray finish and a ...

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  • Sale Sale

    Newellen Sectional with Chaise

    $2,504.91
    $2,504.91 - $2,504.91
    $2,504.91
    $1,926.85
    $1,926.85 - $1,926.85
    $1,926.85

    Why choose between classic comfort and modern design? This sectional with chaise welcomes day-to-day relaxation in style. Its dimensional, menswear...

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  • Sale Sale

    Feddinger Bedroom Set

    $3,128.07 - $5,420.81
    $3,128.07 - $5,420.81
    $3,734.86
    $2,406.21 - $4,169.85
    $2,406.21 - $4,169.85
    $2,872.97

    A relaxed take on casual traditional design, this bedroom package strikes a comfy pose with a classic sensibility. Its timeless design and chestnut...

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  • Sale Sale

    Robbinsdale Bedroom Set

    $3,128.07 - $5,420.81
    $3,128.07 - $5,420.81
    $3,734.86
    $2,406.21 - $4,169.85
    $2,406.21 - $4,169.85
    $2,872.97

    Elegant, timeless furnishings take your bedroom to the next level. Nothing does that better than this bedroom package. The antiqued white finish wi...

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  • Sale Sale

    Wildenauer Dining Package

    $1,282.48 - $1,976.62
    $1,282.48 - $1,976.62
    $1,358.10
    $986.52 - $1,520.48
    $986.52 - $1,520.48
    $1,044.69

    Raise the bar on modern farmhouse style with this dining package. Its casual good looks are accentuated with a handsome two-tone finish. The chair’...

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  • Sale Sale

    Urbinforte Dinning Room Set

    $1,638.82 - $2,428.78
    $1,638.82 - $2,428.78
    $2,035.46
    $1,260.63 - $1,868.29
    $1,260.63 - $1,868.29
    $1,565.74

    Looking for the ideal set to host everything from casual family meals to larger gatherings? With its timeless design and inviting light brown finis...

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  • Sale Sale

    Lyncott Dining Room Set

    $1,754.86
    $1,754.86 - $1,754.86
    $1,754.86
    $1,349.89
    $1,349.89 - $1,349.89
    $1,349.89

    A refreshed take on retro aesthetics. This dining package adds an air of playful simplicity to your dining space, capturing the architectural langu...

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  • Sale Sale

    Bolanburg Dining Room Set

    $2,568.42 - $4,782.08
    $2,568.42 - $4,782.08
    $4,782.08
    $1,975.71 - $3,678.52
    $1,975.71 - $3,678.52
    $3,678.52

    Whether your style is farmhouse fresh or country cottage, this dining package is something to savor. Serving up comfort and flair, a two-tone textu...

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  • Sale Sale

    Greddinton Dining Room Set

    $1,788.45 - $2,358.21
    $1,788.45 - $2,358.21
    $1,788.45
    $1,375.73 - $1,814.01
    $1,375.73 - $1,814.01
    $1,375.73

    Relaxed living and cozy comfort—that’s what traditional farmhouse design is all about. And what better way to embrace your love of rustic country s...

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  • Sale Sale

    Bexhurst Reclining Living Room Set

    $4,675.98
    $4,675.98 - $4,675.98
    $4,675.98
    $3,596.91
    $3,596.91 - $3,596.91
    $3,596.91

    Prepare to be moved. This power reclining seating package combines sleek modern design with all the soothing features you've been dreaming of. Wrap...

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  • Sale Sale

    Glossmore Reclining Package

    $3,548.55
    $3,548.55 - $3,548.55
    $3,548.55
    $2,729.65
    $2,729.65 - $2,729.65
    $2,729.65

    Looking for that perfect blend of comfort and style? This reclining seating package wraps you in luxury with an expertly crafted combination of lea...

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  • Sale Sale

    High Profile Chair & Ottoman Living Room Set

    $1,426.20
    $1,426.20 - $1,426.20
    $1,426.20
    $1,097.08
    $1,097.08 - $1,097.08
    $1,097.08

    Modern comfort meets classic staying power in this seating package. You'll stay cozy during morning lounging and movie nights with its deep seats a...

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  • Sale Sale

    Knightington Living Room Set

    $8,608.80
    $8,608.80 - $8,608.80
    $8,608.80
    $6,622.15
    $6,622.15 - $6,622.15
    $6,622.15

    Are you ready to immerse yourself in the ultimate home theater experience? Whether you’re streaming a series, reveling in a playlist or gaming with...

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  • Sale Sale

    WillowBend Living Room Set

    $1,789.63
    $1,789.63 - $1,789.63
    $1,789.63
    $1,376.64
    $1,376.64 - $1,376.64
    $1,376.64

    Modern comfort never looked so good. Sporting supremely soft yet durable cushions accented with high-fashion jumbo stitching, this stunning seating...

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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Icon Sales (CO)* — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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