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Call Us Today: 303-657-4761 | MON-THURS: 10-6 / FRI: 10-7 / SAT: 9-5 / SUN: CLOSED
Call Us Today: 303-657-4761 | MON-THURS: 10-6 / FRI: 10-7 / SAT: 9-5 / SUN: CLOSED

Consumer Choice

Shop the Consumer Choice collection at Icon Sales (CO)* in Westminster, CO. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Westminster to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Westminster, CO area. Financing options available.
  • Sale Sale

    Wynnlow Bed

    $529.49 - $1,131.22
    $529.49 - $1,131.22
    $1,131.22
    $407.30 - $870.17
    $407.30 - $870.17
    $870.17
    3D Available

    This king upholstered poster bed is sure to win your heart with its daring designer take on modern rustic. The bed’s crisp, clean and minimalist-ch...

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  • Wynnlow 63" TV Stand with Electric Fireplace image
    Sale Sale

    Wynnlow 63" TV Stand with Electric Fireplace

    $1,087.53 - $1,124.50
    $1,087.53 - $1,124.50
    $1,124.50
    $836.56 - $865.00
    $836.56 - $865.00
    $865.00

    This TV stand with fireplace insert is sure to win your heart with its daring designer take on modern rustic. The stand’s crisp, clean and minimali...

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  • Wynnlow 63" TV Stand image
    Sale Sale

    Wynnlow 63" TV Stand

    $563.08
    $563.08 - $563.08
    $563.08
    $433.14
    $433.14 - $433.14
    $433.14

    This TV stand with fireplace option is sure to win your heart with its daring designer take on modern rustic. The stand’s crisp, clean and minimali...

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  • Wynnlow 4-Piece Entertainment Center with Electric Fireplace image
    Sale Sale

    Wynnlow 4-Piece Entertainment Center with Electric Fireplace

    $1,391.14 - $2,151.51
    $1,391.14 - $2,151.51
    $2,151.51
    $1,070.11 - $1,655.01
    $1,070.11 - $1,655.01
    $1,655.01

    This entertainment center is sure to win your heart with its daring designer take on modern rustic. Its crisp, clean and minimalist-chic profile is...

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  • Wynnlow 4-Piece Entertainment Center image
    Sale Sale

    Wynnlow 4-Piece Entertainment Center

    $829.73 - $1,590.10
    $829.73 - $1,590.10
    $1,590.10
    $638.25 - $1,223.15
    $638.25 - $1,223.15
    $1,223.15

    This entertainment center is sure to win your heart with its daring designer take on modern rustic. Its crisp, clean and minimalist-chic profile is...

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  • Sale Sale

    Woodanville Dining Set

    $542.92 - $852.18
    $542.92 - $852.18
    $852.18
    $417.63 - $655.52
    $417.63 - $655.52
    $655.52

    Turn your eat-in kitchen or dining space into a cottage-chic retreat with this round dining table set. Two-tone finish serves up a double helping o...

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  • Woodanville Dining Drop Leaf Table image
    Sale Sale

    Woodanville Dining Drop Leaf Table

    $233.65
    $233.65 - $233.65
    $233.65
    $179.73
    $179.73 - $179.73
    $179.73
    3D Available

    Turn your eat-in kitchen or dining space into a cottage-chic retreat with this round drop leaf table. Two-tone finish serves up a double helping of...

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  • Winter Arc Lamp image
    Sale Sale

    Winter Arc Lamp

    $471.34
    $471.34 - $471.34
    $471.34
    $362.57
    $362.57 - $362.57
    $362.57

    Have a ball bringing highly contemporary style to a space with this 5-light floor lamp. Crystal-like acrylic balls spread light in such an illumina...

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  • Wimshaw Accent Table image
    Sale Sale

    Wimshaw Accent Table

    $259.39
    $259.39 - $259.39
    $259.39
    $199.53
    $199.53 - $199.53
    $199.53

    Sleek form, superior function. The C-shaped design of this accent table lends a clean-lined, contemporary feel while providing handy versatility. T...

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  • Willowton TV Stand with Electric Fireplace image
    Sale Sale

    Willowton TV Stand with Electric Fireplace

    $825.51
    $825.51 - $825.51
    $825.51
    $635.01
    $635.01 - $635.01
    $635.01

    This TV stand with fireplace insert is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. Its whitewash finish ...

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  • Willowton Nightstand image
    Sale Sale

    Willowton Nightstand

    $371.46
    $371.46 - $371.46
    $371.46
    $285.74
    $285.74 - $285.74
    $285.74
    3D Available

    This nightstand is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. A whitewash finish on the drawers and sid...

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  • Willowton Dressing Chest image
    Sale Sale

    Willowton Dressing Chest

    $1,025.34
    $1,025.34 - $1,025.34
    $1,025.34
    $788.72
    $788.72 - $788.72
    $788.72
    3D Available

    This dressing chest is the ultimate statement piece for a coastal cottage or shabby chic inspired retreat. A whitewash finish on the drawers and si...

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  • Willowton Dresser and Mirror image
    Sale Sale

    Willowton Dresser and Mirror

    $850.54
    $850.54 - $850.54
    $850.54
    $654.26
    $654.26 - $654.26
    $654.26

    This dresser and mirror set is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. A whitewash finish on the dra...

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  • Willowton Dresser image
    Sale Sale

    Willowton Dresser

    $741.27
    $741.27 - $741.27
    $741.27
    $570.21
    $570.21 - $570.21
    $570.21
    3D Available

    This dresser is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. A whitewash finish on the drawers and sides ...

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  • Willowton Chest of Drawers image
    Sale Sale

    Willowton Chest of Drawers

    $601.76
    $601.76 - $601.76
    $601.76
    $462.89
    $462.89 - $462.89
    $462.89
    3D Available

    This chest of drawers is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. A whitewash finish on the drawers a...

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  • Willowton Bedroom Mirror image
    Sale Sale

    Willowton Bedroom Mirror

    $109.27
    $109.27 - $109.27
    $109.27
    $84.05
    $84.05 - $84.05
    $84.05

    This mirror is the ultimate statement piece for a coastal cottage or shabby chic inspired retreat. Its whitewash finish is wonderfully easy on the ...

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  • Willowton Bed with 2 Storage Drawers image
    Sale Sale

    Willowton Bed with 2 Storage Drawers

    $863.95 - $1,035.41
    $863.95 - $1,035.41
    $863.95
    $664.58 - $796.47
    $664.58 - $796.47
    $664.58

    This twin panel bed with storage is the ultimate statement piece for a coastal cottage or shabby chic inspired retreat. Its whitewash finish is won...

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  • Willowton Bed image
    Sale Sale

    Willowton Bed

    $463.93 - $1,272.41
    $463.93 - $1,272.41
    $964.82
    $356.87 - $978.78
    $356.87 - $978.78
    $742.17
    3D Available

    The ultimate look for a beach cottage or shabby chic inspired retreat, this California king panel bed carries you away to a dreamy time and place. ...

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  • Willowton 64" TV Stand with Electric Fireplace image
    Sale Sale

    Willowton 64" TV Stand with Electric Fireplace

    $1,087.53 - $1,124.50
    $1,087.53 - $1,124.50
    $1,124.50
    $836.56 - $865.00
    $836.56 - $865.00
    $865.00

    This TV stand with fireplace insert is the ultimate statement piece for a coastal cottage or shabby chic inspired retreat. Its whitewashed finish i...

    View full details
  • Willowton 64" TV Stand image
    Sale Sale

    Willowton 64" TV Stand

    $563.08
    $563.08 - $563.08
    $563.08
    $433.14
    $433.14 - $433.14
    $433.14

    This TV stand with fireplace option is the ultimate statement piece for a coastal cottage or shabby chic inspired retreat. Its whitewash finish is ...

    View full details
  • Willowton 4-Piece Entertainment Center with Electric Fireplace image
    Sale Sale

    Willowton 4-Piece Entertainment Center with Electric Fireplace

    $1,330.80 - $2,151.51
    $1,330.80 - $2,151.51
    $2,151.51
    $1,023.69 - $1,655.01
    $1,023.69 - $1,655.01
    $1,655.01

    This entertainment center with fireplace insert is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. Its white...

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  • Willowton 4-Piece Entertainment Center image
    Sale Sale

    Willowton 4-Piece Entertainment Center

    $769.38 - $1,590.10
    $769.38 - $1,590.10
    $1,590.10
    $591.83 - $1,223.15
    $591.83 - $1,223.15
    $1,223.15

    This entertainment center with fireplace option is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. Whitewash...

    View full details
  • Willowton 3-Piece Entertainment Center image
    Sale Sale

    Willowton 3-Piece Entertainment Center

    $659.83
    $659.83 - $659.83
    $659.83
    $507.56
    $507.56 - $507.56
    $507.56

    Wonderfully easy on the eyes, this entertainment center is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. I...

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  • Wildenauer Dining Chair image
    Sale Sale

    Wildenauer Dining Chair

    $154.64
    $154.64 - $154.64
    $154.64
    $118.95
    $118.95 - $118.95
    $118.95

    Raise the bar on modern farmhouse style with this dining side chair. Its casual good looks are accentuated with a handsome two-tone finish. A clean...

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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Icon Sales (CO)* — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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