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Call Us Today: 303-657-4761 | MON-THURS: 10-6 / FRI: 10-7 / SAT: 9-5 / SUN: CLOSED
Call Us Today: 303-657-4761 | MON-THURS: 10-6 / FRI: 10-7 / SAT: 9-5 / SUN: CLOSED

Consumer Choice

Shop the Consumer Choice collection at Icon Sales (CO)* in Westminster, CO. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Westminster to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Westminster, CO area. Financing options available.
  • Hyanna Bed with 1 Side Storage image
    Sale Sale

    Hyanna Bed with 1 Side Storage

    $867.30 - $916.07
    $867.30 - $916.07
    $916.07
    $667.15 - $704.67
    $667.15 - $704.67
    $704.67
    3D Available

    Inspired by natural beauty, refined to perfection. With its warm and inviting golden rustic finish, the Hyanna full panel bed with storage brings c...

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  • Sale Sale

    Hyanna Bedroom Mirror

    $109.27
    $109.27 - $109.27
    $109.27
    $84.05
    $84.05 - $84.05
    $84.05
    3D Available

    Inspired by natural beauty, refined to perfection. This mirror brings cozy outdoor vibes to your bedroom with its warm and inviting golden rustic f...

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  • Hyanna Bed with 2 Side Storage image
    Sale Sale

    Hyanna Bed with 2 Side Storage

    $1,074.02 - $1,336.24
    $1,074.02 - $1,336.24
    $1,074.02
    $826.17 - $1,027.88
    $826.17 - $1,027.88
    $826.17
    3D Available

    Inspired by natural beauty, refined to perfection. With its warm and inviting golden rustic finish, the Hyanna twin panel bed with storage brings c...

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  • Sale Sale

    Hyanna Chest of Drawers

    $566.46
    $566.46 - $566.46
    $566.46
    $435.74
    $435.74 - $435.74
    $435.74
    3D Available

    Inspired by natural beauty, refined to perfection. This chest of drawers brings cozy outdoor vibes to your bedroom with its warm and inviting golde...

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  • Sale Sale

    Hyanna Dresser

    $566.46
    $566.46 - $566.46
    $566.46
    $435.74
    $435.74 - $435.74
    $435.74
    3D Available

    Inspired by natural beauty, refined to perfection. This dresser brings cozy outdoor vibes to your bedroom with its warm and inviting golden rustic ...

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  • Sale Sale

    Hyanna Dresser and Mirror

    $675.73
    $675.73 - $675.73
    $675.73
    $519.79
    $519.79 - $519.79
    $519.79
    3D Available

    Inspired by natural beauty, refined to perfection. This dresser with mirror brings cozy outdoor vibes to your bedroom with its warm and inviting go...

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  • Sale Sale

    Hyanna Nightstand

    $354.67
    $354.67 - $354.67
    $354.67
    $272.82
    $272.82 - $272.82
    $272.82
    3D Available

    Inspired by natural beauty, refined to perfection. This nightstand brings cozy outdoor vibes to your bedroom with its warm and inviting golden rust...

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  • Hyanna Panel Storage Bed image
    Sale Sale

    Hyanna Panel Storage Bed

    $719.42 - $900.93
    $719.42 - $900.93
    $900.93
    $553.40 - $693.02
    $553.40 - $693.02
    $693.02
    3D Available

    Inspired by natural beauty, refined to perfection. This king panel storage bed brings cozy outdoor vibes to your bedroom with its warm and inviting...

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  • Hyanna Panel Storage Bed with 1 Under Bed Storage Drawer image
    Sale Sale

    Hyanna Panel Storage Bed with 1 Under Bed Storage Drawer

    $1,067.33 - $1,230.36
    $1,067.33 - $1,230.36
    $1,230.36
    $821.02 - $946.43
    $821.02 - $946.43
    $946.43
    3D Available

    Inspired by natural beauty, refined to perfection. This king panel storage bed brings cozy outdoor vibes to your bedroom with its warm and inviting...

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  • Hyanna Panel Storage Bed with 2 Under Bed Storage Drawer image
    Sale Sale

    Hyanna Panel Storage Bed with 2 Under Bed Storage Drawer

    $1,270.71 - $1,433.73
    $1,270.71 - $1,433.73
    $1,433.73
    $977.47 - $1,102.87
    $977.47 - $1,102.87
    $1,102.87
    3D Available

    Inspired by natural beauty, refined to perfection. This king panel storage bed brings cozy outdoor vibes to your bedroom with its warm and inviting...

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  • Jacek Table Lamp (Set of 2) image
    Sale Sale

    Jacek Table Lamp (Set of 2)

    $234.38
    $234.38 - $234.38
    $234.38
    $180.29
    $180.29 - $180.29
    $180.29

    Faux concrete sets the stage for this ultra contemporary brass-tone table lamp. This substantial lamp is topped with a chic all-black shade with a ...

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  • Sale Sale

    Johnelle End Table Set

    $842.60
    $842.60 - $842.60
    $842.60
    $648.15
    $648.15 - $648.15
    $648.15

    Homey. Hearty. Heavenly hued. Luring with a distressed weathered gray finish and square baluster legs set on a broad lower shelf for great presence...

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  • Sale Sale

    Johnelle Occasional Table Set

    $1,603.90
    $1,603.90 - $1,603.90
    $1,603.90
    $1,233.77
    $1,233.77 - $1,233.77
    $1,233.77

    Homey. Hearty. Heavenly hued. Luring with a distressed weathered gray finish and square baluster legs set on a broad lower shelf for great presence...

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  • Sale Sale

    Johnelle Table Set

    $1,182.60
    $1,182.60 - $1,182.60
    $1,182.60
    $909.69
    $909.69 - $909.69
    $909.69

    Homey. Hearty. Heavenly hued. Luring with a distressed weathered gray finish and square baluster legs set on a broad lower shelf for great presence...

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  • Sale Sale

    Johurst End Table Set

    $975.07
    $975.07 - $975.07
    $975.07
    $750.05
    $750.05 - $750.05
    $750.05

    Combining a two-tone finish with a gently distressed texture produces one very distinctive end table set. Whether your style is modern farmhouse or...

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  • Sale Sale

    Johurst Occasional Table Set

    $1,768.74
    $1,768.74 - $1,768.74
    $1,768.74
    $1,360.57
    $1,360.57 - $1,360.57
    $1,360.57

    A two-tone finish with a gently distressed texture produces one very distinctive look in this occasional table set. Whether your style is modern fa...

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  • Sale Sale

    Johurst Table Set

    $1,281.22
    $1,281.22 - $1,281.22
    $1,281.22
    $985.55
    $985.55 - $985.55
    $985.55

    Combining a two-tone finish with a gently distressed texture produces this very distinctive occasional table set. Whether your style is modern farm...

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  • Jolina Box (Set of 3) image
    Sale Sale

    Jolina Box (Set of 3)

    $115.15
    $115.15 - $115.15
    $115.15
    $88.58
    $88.58 - $88.58
    $88.58
    3D Available

    This set of three keepsake boxes makes storage so quietly understated. The black cover is complemented inside with a black velvet lining. The perfe...

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  • Josalind Pouf image
    Sale Sale

    Josalind Pouf

    $213.94
    $213.94 - $213.94
    $213.94
    $164.57
    $164.57 - $164.57
    $164.57

    Weaving together stripes in grounded, earthy tones, this pouf is a natural beauty. It combines simple flair and function, with hues of white, honey...

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  • Juararo Bed image
    Sale Sale

    Juararo Bed

    $608.48 - $1,062.31
    $608.48 - $1,062.31
    $1,062.31
    $468.06 - $817.16
    $468.06 - $817.16
    $817.16
    3D Available

    Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this California king poster bed has a vintage-s...

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  • Sale Sale

    Juararo Bedroom Set

    $1,674.17 - $2,694.46
    $1,674.17 - $2,694.46
    $1,674.17
    $1,287.82 - $2,072.66
    $1,287.82 - $2,072.66
    $1,287.82

    Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this 5-piece bedroom set has a vintage finish t...

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  • Sale Sale

    Juararo Chest of Drawers

    $637.05
    $637.05 - $637.05
    $637.05
    $490.04
    $490.04 - $490.04
    $490.04
    3D Available

    Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this chest of drawers has a vintage finish that...

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  • Sale Sale

    Juararo Dresser

    $921.13
    $921.13 - $921.13
    $921.13
    $708.56
    $708.56 - $708.56
    $708.56
    3D Available

    Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this dresser has a vintage finish that is remin...

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  • Sale Sale

    Juararo Dresser and Mirror

    $1,065.69
    $1,065.69 - $1,065.69
    $1,065.69
    $819.76
    $819.76 - $819.76
    $819.76
    3D Available

    Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this dresser and mirror set has a vintage finis...

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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Icon Sales (CO)* — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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